To download your FREE copy of “The Edge,” simply fill out the form below.
This revolutionary e-book reveals the techniques you need to simplify your business and Double Your Sales!
If you’ve been in business very long, you probably know a few “truths.” 1) Growing AND managing your company is challenging. 2) There always seems to be a better way to do things. 3) Success is not easy to come by, but is worth the struggle!
If you’ve ever felt like your company is sitting on the edge of a breakthrough, if you’ve ever felt like success was just out of your grasp, if you’ve ever wanted to take your business to “the next level,” then,
The Edge of Success: 9 Building Blocks to Double Your Sales
is the book for you! Inside, you’ll discover the ultimate “SECRET” small business owners must know. Plus, you’ll learn:
- How to “Master” every selling moment
- Easy ways to generate more leads
- Techniques for becoming a better “salesman”
- What customers really want from you
- How to capitalize on your existing customers (and still have them love you)
- And, so much more!
Please post your comments to “The Edge” as well as your personal business building stories.
Hands down, Clate Mask’s Edge of Success is the #1 resource every entrepreneur must have in their tool kit. Whether you are just getting started in business or have been around a while, the lessons in the Edge of Success have the power to recreate, reinvent and realign your business. Because it is concise and to the point it is an invaluable opportunity for any business owner, entrepreneur, or marketing professional to do a quick check on their business and marketing strategy.
Comment by Thomas Ribar — March 11, 2008 @ 12:22 pm
In an era of clutter, hype and chaos, “The Edge” brings clarity to small business owners. Ti serves as an easy to follow roadmap for small business success. I’m not going to say “how rich I have become”, although my financial situation has drastically improved. But I will say this, implementation of the building blocks and automation have enabled me to pursue several personal goals like traveling, starting a non-profit environmental website, pursue the guitar and work with many members of my family.
Comment by Keith Cannone — March 11, 2008 @ 12:23 pm
Fantastic! Lots of great ideas! I was engaged throughout the whole book! The point that struck me the most, especially as a support staff member, was about making your customer feel like a valued friend. I always try to go the extra mile with our clients from remembering how they like their coffee to asking about their children by name; it makes an impression on them and hopefully makes us stick out from the crowd and make them come back time and time again.
Comment by Joelle Mendes — March 11, 2008 @ 12:24 pm
Thank you for being so open and honest about your own start up struggles and journey. You gave us hope and vision for what WILL be for our companies. We’re going to go through each building block and apply it to our companies. It will be a great day when we can share our success story “powered by Infusion”. We believe that’s in our future.
Comment by Donna Duffy — March 11, 2008 @ 12:25 pm
Concise, complete and easy to understand. As a marketing professional, I highly recommend this book. It’s everything you need to know in just a few pages.
Comment by Laura Posey — March 11, 2008 @ 12:27 pm
Clate, thank you for your honest story and good luck in bringing Infusion to the next level.
Comment by Tom Koster — March 11, 2008 @ 12:28 pm
The best things about The Edge for me, was the inspiration it brings to entrepreneurs. We all go through rough times and having an example of your perseverance like this is very motivating. The nine steps were also informative.
Comment by Devron Larson — March 11, 2008 @ 12:29 pm
As a CPA, controller and CFO who has turned Entrepreneur I must say you have “hit the nail on the head” with this book. This is a must read for any small business owner ( or any person considering opening their own business)!! I can tell you form experience that the “double your sales” proclamation is an understatement. These principles are a shortcut to success!!
Comment by John Lewis — March 11, 2008 @ 12:29 pm
I really feel that Infusion, as, a whole shows that you all care about your customers and really want all of us to succeed, whether in helping us with our business or using the software itself. Infusion makes me feel like “one” big family and your not just out there trying to sell us and that’s it. The Edge clearly shows Clate Mask’s intention as your customers would like to know what’s going on in the company as well as, helpful tips on how a small business should run and success! Genius!
Comment by Shelley Chu — March 11, 2008 @ 12:30 pm
The presentation was easy to follow and covered all of the key parts of all the elements!
Comment by Bud Rice — March 11, 2008 @ 12:32 pm
Clate, “You Get It”! The Edge is an excellent step-by-step approach to the success of any business and doubling or even tripling sales and profits! Thanks!
Comment by Lewis Banchamp — March 11, 2008 @ 12:32 pm
Wow! Fantastic! Clean, concise, practical, easy to read and I’ve walked away with quite a to-do list to execute on beginning immediately. Than you for crystallizing and summarizing such clear steps!
Comment by Gayle Abbott — March 11, 2008 @ 12:33 pm
Great book Clate, I like how you put words to being the “Master of the Moment” in my business that is huge and the clocks back the process up. Thanks for the great information, more importantly thank you for your passion and your company’s passion to help us the entrepreneur be more successful.
Comment by Brian Thalhamer — March 11, 2008 @ 12:33 pm
Clate,
Where should I begin. I just finish reading The Edge eBook, this is exactly what I felt prior to finding Infusion CRM and the entrepreneur’ spirit that surrounds it.
I’m sure that to be successful in business it takes to learn it the way you guys learned and described it so well, so you could really understand what a “small business” needs.
I loved being at the conference last week, it’s great to share ideas (give to get) in a room of people with the same stage of business.
By the way I don’t like to be called “Small Business” we are all “growing Businesses”!
Keep up your great work!
Thanks
Comment by Meny Hoffman — March 11, 2008 @ 1:16 pm
Clate,
As a GKIC Gold member, I just had to drop a note and say that “The Edge” is an incredible sales letter! Did you write it yourself, or did Dan help? Ya gotta let me know! Congrats either way, I haven’t seen anything like it other than Rich Schefren’s stuff… Top shelf for sure!
And, by the way, I’ll be getting Infusionsoft as soon as I’m ready. Just launching a 15-step JPDK direct mail campaign now to my 2800 “micro-herd.” Keep rockin Dude!
Comment by Kevin Halloran — March 12, 2008 @ 9:39 pm
I just wanted to say that I think your latest outreach was brilliant concerning “The Edge of Success”. From a marketing perspective I think it’s a great tool for customer loyalty and added value. You guys seem to do a great job making the customer/company relationship more than “just business”. The way you portray your company is very genuine and in my opinion, bodes very well. I’m an opinionated marketer and an “on-guard” consumer, so when something resonates with me, I take notice.
Comment by Chase Purles — March 12, 2008 @ 10:26 pm
Thank you for a great read…I will certainly pass this on! Lots of valuable insight
Comment by Georgette — March 13, 2008 @ 10:54 am
Wow! Thanks for all the great comments, everyone. It’s a blast for me to see all the positive response to this e-book. This is something I’ve been wanting to share for a long time because I feel so strongly that there’s a better way for entrepreneurs to build their businesses. “Master the Moment” and the 9 building blocks are the better way. But I must say that as excited as I get when I read these comments, I get even more excited when our customers put the building blocks in place and see their businesses skyrocket.
Comment by Clate — March 13, 2008 @ 2:38 pm
Looks great I look forward to reading the E-book Thanks!
Comment by Chuck Byrd — March 14, 2008 @ 2:14 pm
The Edge is packed with excellent ideas and techniques. There’s no point in working for yourself (or for anyone else) if the work is going to destroy your life. In fact, the only point in working for yourself (or for anyone else) is to live your life. My own business may seem a universe away from the world that Clate describes: we design and paint stained glass. But, if a business has a unique and excellent product, I just can’t see it matters whether this product is software, pills, DVDs or (as in our case) “art”: we’re all proud of what we do, and we all want to succeed. And being a master of the moment (chapter 2) is absolutely vital. It’s great fun, too. Now I particularly want to call out to those people who, through the sheer love of what they do - think of artists and craftspeople across the world - are working themselves into the ground: you already have the most amazing talents, so just listen to what Clate says here, and act on it.
Comment by Stephen Byrne — March 15, 2008 @ 12:16 am
What an excellent ebook, I completely recommend it to any small business owner or entrepreneur to be. Just like the title says, it will give you an edge in this new freedom of conversation world of doing business.
It’s simple, but many entrepreneurs still attach to the all ways of building a business, which aren’t that successful anymore…
Is not just about branding… is about building an authority.
Comment by Luis Galarza — March 15, 2008 @ 7:03 pm
excellent!
Comment by rainier abdulrahan — March 15, 2008 @ 7:46 pm
On a slow and rainy Friday morning, I decided to take a break to check out this thing called, “The Edge of Success.” What a wonderful document! You should be very proud of this. It is a genuine story, told with heart, that could help every small business person out there! Thank you for writing this excellent small business testimonial.
Comment by Rich Bohn — March 15, 2008 @ 9:45 pm
[…] Take a look for yourself at Infusion Software and download the e-book, I think you’ll get a lot out of it. […]
Pingback by On the Edge of Success? | Aspiring Business — March 16, 2008 @ 3:04 pm
This is an outstanding work! Thanks for sharing this with us, Clate! I’ll take the ‘9 building blocks’ over divorce ANY day. I can’t wait to implement them in my business!
Comment by amy miles — March 20, 2008 @ 2:37 pm
[…] Being a small business owner is hard enough. Why not simplify your business and your time (Not to mention to sanity), and give it a try. Don’t want to take my word for it? Then check out Infusionsoft’s new E -Book The Edge of Success. In this E-Book you will discover The ultimate “SECRET” small business owners must know. How to generate more leads, becoming a better salesperson and so much more! […]
Pingback by Are you Sitting on the Edge of Success? « The Infusion Queen — March 23, 2008 @ 9:10 am
Thank you for sharing this document… what a great read! For the business owner there are some great steps to follow within this document!
Cheers, John
Comment by John - Spa Marketing Guy — March 24, 2008 @ 8:40 am
I am really just trying to get started and am not very familiar with this I am going to take your advice.
Comment by Jerome B. Morton — March 24, 2008 @ 11:39 am
Thanks for the read, there is some great info in here.
Comment by Affiliate Marketing — March 24, 2008 @ 6:21 pm
I am new to internet marketing and following your instructions , how to get top ranked in google and other search engines.
Comment by Rohit — March 24, 2008 @ 8:48 pm
I receive the message which has brought me to this website. I think this is a good info to gain my knowledge.
Comment by malaysiamaju.com — March 24, 2008 @ 8:54 pm
Clate,
Thanx for the ebook
Comment by Toboc — March 24, 2008 @ 11:37 pm
I actually stumbled onto Infusion because of an e-mail I received from Matt Gill. I was looking for a CRM and he used your system for opt-out. I found this simply by chance. I’m glad I did. It has presented me with the insight I needed. I’m immediately pulling my website and do a complete revamp. I still need a database and the CRM. So contact me so we can get started
Comment by Bobby — March 25, 2008 @ 8:02 am
Clate,
You’ve certainly packed a lot of great information into “The Edge” - I can already tell I’m going to have to read and re-read it several times to really absorb everything. I’m excited to apply what I learn to my radiant floor heat website and business. Thanks and best wishes to you!
Comment by Hydronic Heat Expert — March 25, 2008 @ 2:29 pm
Looking forward to more informtion.
Comment by Daniel — March 28, 2008 @ 9:25 am
I’m just a little newbee starting out with an affiliate program from Markethealth. This is my way of just starting out in order to get my feet wet. When I learn my way around a little bit, which might take some time, ( i’m not a tech person at all), then I will get a little deeper into this business. I just barely know the differance between a P.C. and a kitty liter box, so bare with me, PLEASE. Anyway, am I a decent candidate for Infusion, or an I just too green and small? Thank you for your attention. Jerry Markowitz
Comment by jerry — March 30, 2008 @ 10:07 am
We are in an estate business in Central Bulgaria and I have as a partner an Englishman-ex pat in my country. He was already nearly 40 years in sales in England and I was very pleasantly surprised he didn’t say “NO” to the book, and is even happy to read it and commend with me. In the presence ,rules and requirements in business change so quickly, and you have to stay alert about everything new.So, your book is really useful and enthusiastic, cheerful reading.In my case, I just needed to realize that we are on the right path.I needed that confirmation and I found that in your book.Thank you.Ivilina Kouneva
Comment by IVILINA — March 31, 2008 @ 12:51 am
Enlightening and help me go back on track to the desired goal.
Comment by Nasarudin — March 31, 2008 @ 7:40 pm
I happened to come across this site accidently..this is a good site for gaining marketing knowledge
Comment by liveactive — April 2, 2008 @ 3:35 am
The Edge of Success e-book makes me so happy! Why? Because how is it that every day we can think about the ba-jillion things a small business needs to do and COMPLETELY OVERLOOK the goldmine that lies within our current, past and prospective clients? And the Edge of Success makes it easy to understand all of the golden nuggets you have available to you today! So download and read it now - you are going to love it too! Thank you Clate! -Mary
Comment by Mary — April 3, 2008 @ 6:48 am
“This idea came from one basic marketing principle: People buy when THEY are ready to buy,
not when you are ready to sell.
No matter how great your product or service. ”
This is a clear well written gift to the entrepreneur!
Warm wishes,
Christina Thompson
Comment by Christina Thompson — April 3, 2008 @ 11:52 am
Great ebook! Looking forward to implementing the nine building blocks and doubling our sales!
Comment by Greg Rippel — April 3, 2008 @ 4:55 pm
Great read…As a small business owner for the past 7 years, I can relate to every one of those points. As we are in the process of rebranding our company, it is essential to not follow the mistakes that caused so much wasted time in the past. I am very interested in seeing how this product will execute all of these ideas.
Good Luck and Best Wishes
Comment by Frank — April 4, 2008 @ 12:04 pm
This is “cutting edge” stuffs, looking forward to double my sales !
Comment by Francis Tay - google me :) — April 7, 2008 @ 7:56 am
Thank you for the free e-book! I like to be able to look at the building blocks I’ve worked on so far, and ones I can work on in the future.
Comment by Michelle W — April 7, 2008 @ 6:07 pm
I have just downloaded it and looks good after going through it I will write a comment.
Comment by Deepak Bista — April 7, 2008 @ 7:24 pm
[…] Another great move happened last week when I downloaded Clate Mask’s e-book, The Edge of Success: 9 Building Blocks to Double Your Sales. Wow! Have I learned a lot! I have been inspired to improve my business in specific ways, including creating a “Design News” column talking about trends and news relating to blogging and design, building better relationships with site visitors and clients, creating a more interactive website, and sharing more of my design knowledge through tutorials and other posts. […]
Pingback by Featured Friday - the Edge of Success — April 11, 2008 @ 1:17 pm
i think you have “hit the nail on the so-called head” - now if I can figure out how to free =(: my web site from the company provided location and get it on the real live web I think it might go some where??? where do I go for that help all answeres are appreciated,
thanks, Jan Isley
Comment by janeille isley — April 11, 2008 @ 5:49 pm
Wow! Thanks for the free ebooks with marketing tips. I read it quickly and will read this again… I will definitely apply these tips….
Comment by Affiliate Make Money — April 12, 2008 @ 10:11 am
Thanks for the free ebooks with marketing tips. Yet to complete but
took chance to thank you for such free resources. Great help…. keep it up…
Comment by Isaac — April 23, 2008 @ 12:28 am
Hi Clate.
I’m based in Portugal (Algarve, actually).
First, let me congratulate you and your people for an excelent job in getting my attention.
Second, I’ve signed up for Thursday 4 pm demo, but alas, i do not know if you mean US time. Can you please advise me beforehand by e-mail. I had a conference chat some time ago with a company CEO based in middle US and we were 8 hours apart. Thanks.
Third, being in the real estate business for the last 20 old years and having a nerdy side which has made me proficient in e-marketing, i saw my things i apply on a daily basis. If you read througnh our website you’ll see where I’m coming from. Naturally, I am more than happy to learn more and grow.
So I see there being space for us to become your clients. With an added bonus: Through my network, it is possible to jump the fence and put you into the Portuguese speaking markets.
Just some food for thought.
Please give my best regards to your Family and accept my best wishes for great, sound succes for your company and people in it.
Daniel
Comment by Daniel Foster da Silva — April 29, 2008 @ 5:33 pm
Clate, my business is done exclusively on the internet and maybe, just maybe, it’s only a suggestion, you might want to think about explaining somewhere that this book and information is directed primarily to the brick and mortar business. Not that some of your information isn’t helpful to my situation also. And having been in middle management for 35 yrs, I have to say that the information that you have written is pretty right on. Obviously one could go into much more depth but it is a good map to follow. Thanks!
Comment by Chuck Valentine — May 1, 2008 @ 2:42 pm
Chuck, the Edge actually applies to “internet only” businesses as well… although I usually recommend web businesses also incorporate offline marketing techniques into their businesses. Glad you enjoyed the eBook!
Comment by Clate Mask — May 6, 2008 @ 12:47 am
Okay, Clate. Gr8 read!!! I’m going to put this into action. I’m trusting your guidance.
Comment by Erin Sims — May 6, 2008 @ 2:17 pm
Great advice in this 9 building blocks white paper. The article reads too much like an infomercial but I enjoyed the meat of it. My busines hasn’t made it to revenue yet but I plan to grow it with my wife and will be looking for your services in the future.
Comment by Dave Krohn — May 8, 2008 @ 12:50 pm
I appreciate your transparentcy in your story. I am a loan officer looking to increase sales through technology. Your system seems like it covers the bases. I have seen your system in real life situations. I have been marketed to by companies and our company name appeared in their email. I noticed it right away. It keeps the marketer a more professional image, even if they are a tiny company. Keep up the great work and I will be on the live presentation on Monday.
Thanks!!!!
Comment by Paul Marshall — May 8, 2008 @ 5:29 pm
I think that is very important to know the exact way to improve in Internet. Marketing is esential but in the right way. There are a lot of tools, but the tools that we had adquired have to change with the internet changes. This is very important.
Thanks for this opportunity.
Comment by Danilo CH. — May 25, 2008 @ 12:30 am
Clate, I enjoy reading your e-book and appreciate your give away it’s to your lists. Thanks goodness.
Comment by Nizam — May 25, 2008 @ 5:55 am
I’m pumped ready to go!!! When i was reading the “Edge of Success” it was speaking to me. You felt my pain!!!! I am totally on board, automate everything… I do NOT keep track of my leads, I do NOT fill the funnel. My finances are done manully and it killing me!
Comment by Clance — May 26, 2008 @ 4:47 pm
Inspiring, a very good read. Thanks, norm
Comment by norm — June 2, 2008 @ 3:12 pm
You have NO IDEA how timely and valuable your words were today in your ebook! As an entrepreneur just starting in a new endeavor with no sales background (I’m an R.N. by trade) I was simply petrified and intimidated by the sales process I have been taught over the last three weeks. I have never had so many NOs in my life than what I have experienced these last three weeks. You are an inspiration to me. Your book was exactly what I was looking for to make sense out of something so foreign to me. I will definitely reread and reread again until these techniques become a part of my actions. Thanks!
Comment by Karen — June 3, 2008 @ 1:03 pm
Great info, can’t wait to implement the information. Actually, I will do it now……..!!
http://www.homebusinessreviewarea.info
Comment by Jon — June 6, 2008 @ 5:37 pm
This book is awesome. I understand more and more how vital it is for small business owners focused on becoming big business owners, to embrace what Clate has written. I am impressed. Thank you for offering this book online and free of charge.
Comment by Kerri L Modla — June 12, 2008 @ 10:18 am
Your book both reminded me of things that I knew but wasn’t necessarily putting into practice and also gave me insight into the mentality of other small business entrepreneurs. Thank you for sharing your vision and experience with us.
Comment by John Melanson — July 7, 2008 @ 9:01 pm
I enjoyed your writing style and I’ve added you to my Reader. Keep these posts coming.
Comment by SEO Boot Camp — July 10, 2008 @ 9:54 pm
Og Mandini would be proud of you, as I am sure would Zig Ziglar. Great sales pitch, well presented and personalized.
Comment by Steve Mattison — July 12, 2008 @ 11:36 am
Clate,
That was a well-written and thought book/list of steps/encouragement/food for thought. It has caused be to think beyond my original business into other areas for using the infusionsoft methods of contact management. Very interesting and potentially very profitable. Thanks.
Charles Swaney
Comment by Charles Swaney — July 18, 2008 @ 11:55 pm
Awesome, I am impressed. Thank you for offering this book free of charge.
Thanks
Paul M,
http://www.ezedir.com
Comment by paul Mac — July 25, 2008 @ 8:04 pm
Eye Opener Book for Small business owner like me. I read full book and now doing 1 chapter in 1 day, then making points, follow them for 1 week. What you give us free but make us your fan for lifetime.
I can say it is ‘MINI BIBLE’ of small business owner.
Thanks.
Comment by Vedic Astrology — July 30, 2008 @ 1:09 am
Very intersting and very informative. I highly recommend it to anyone in business and to everyone cosidering starting in business.
Comment by Bill Knight — July 30, 2008 @ 3:57 am
Clate,
You have always been an inspiration to me but now, WOW!
Thank-you so much for the FREE ebook, “The Edge”.
You have topped yourself!
Cheers…Amanda van der Gulik…Excited Life Enthusiast!
http://www.TeachingChildrenAboutMoney.com
Comment by Amanda van der Gulik — August 5, 2008 @ 7:04 am
Clate,
I am a word-of-mouth marketing consultant who was contacted about becoming an ICC. With a previous firm I had started, we were trying to find a CRM technology that could automate what we taught. I have to admit, at first glance, you software seemed like a spammer’s dream. It appeared to be the very epitome of “interruption marketing.” It wasn’t until I read your eBook that I realized you have many of the same beliefs that I do about marketing. While the software could be used to spam the heck out of people (and hence reduce sales not grow them), it is also a powerful tool for what I call value-added marketing.
I am glad I took the time to read the eBook. Very good read and I like how you have personalized it (although as a copywriter, the typos annoyed me a bit). You gave me several new ideas, including ones for my own business. Great read and it appears to be great technology. I look forward to learning more about it.
Sincerely,
Brian Critchfield
Chief Navel Gazer
Navel Marketing
http://www.navelmarketing.com
Comment by Brian Critchfield — August 6, 2008 @ 8:21 pm
By the way, I apologize for my typo (”you” instead of “your”). That’s what happens when I post without reviewing. So that’s what crow tastes like.
Brian
Comment by Brian Critchfield — August 6, 2008 @ 11:11 pm
Great information to help Entrepreneurs Clate. Thank you!
Since 1991 I’ve helped Entrepreneurs grow their businesses using a system that bridges your Inner Drive to your Outer Expectations. It’s called http://www.acceleratorforsuccess.com using the Dream Bar Cafe 12 Principles.
Your 9 points complement these beautifully! Wishing all who read this “Much Success!”
Bill Covert
Comment by Bill Covert — August 8, 2008 @ 10:54 am
Hello Clate,
Wow!!! Downloaded today & have got to page 34, too tired to read any more now.
This is something that I shall be reading again & again until its automatic.
Am just starting out so wish me luck, wish I’d had this when I tried Internet
Business years ago, I would have been at the top of the Tree Now.Have to go
falling asleep.
Thanks Thanks & More Thanks
Yvonne Warbey
Comment by Yvonne A. Warbey — August 16, 2008 @ 6:32 pm