Comments on: What Makes a CRM solution ‘Social’? http://www.infusionblog.com/technology/what-makes-a-crm-solution-social/ Email Marketing, CRM and Small Business Tips Thu, 09 Feb 2012 06:51:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Doughttp://www.infusionblog.com/technology/what-makes-a-crm-solution-social/comment-page-1/#comment-5251 Doug Wed, 20 May 2009 23:29:08 +0000 http://www.infusionblog.com/?p=3559#comment-5251 I like the comment when reaching out to customers or prospects with video. The use of a simple flip video has done wonders for me. I use a platform called TalkFusion which allows a user to upload their video messages and wrap it in a custom business template. It was so successful I landed a marketing account for a rock event. They like my video messages so much they even had me do video interviews with several of the artist. Guess what I used, my flip video and TalkFusion http://talkfusionsite.onlineemercial.comI had a blast doing the interviews: Feel free to see for yourself. Let me know if you recognize who I was interviewing. http://app.talkfusion.com/talkFusionStudio/view.asp?210080_1025751Video done with the right personal touch is very powerful. Now combine that within your CRM solutions, and you should have a winner. I like the comment when reaching out to customers or prospects with video. The use of a simple flip video has done wonders for me. I use a platform called TalkFusion which allows a user to upload their video messages and wrap it in a custom business template. It was so successful I landed a marketing account for a rock event. They like my video messages so much they even had me do video interviews with several of the artist. Guess what I used, my flip video and TalkFusion http://talkfusionsite.onlineemercial.com

I had a blast doing the interviews: Feel free to see for yourself. Let me know if you recognize who I was interviewing. http://app.talkfusion.com/talkFusionStudio/view.asp?210080_1025751

Video done with the right personal touch is very powerful. Now combine that within your CRM solutions, and you should have a winner.

]]> By: Pramodhhttp://www.infusionblog.com/technology/what-makes-a-crm-solution-social/comment-page-1/#comment-5209 Pramodh Wed, 13 May 2009 11:23:24 +0000 http://www.infusionblog.com/?p=3559#comment-5209 Joe, Understanding the power of InfusionSoft in helping to acquire customers and subsequently engaging with them, the gap I found is in the Social aspect. Today, whether it's twitter or blogs or podcasts or webinars or teleconference, all these are vehicles to engage with the prospects and customers, and the conversation is lost in the mailbox. What we have done is to capture the conversation for all these formats, and present it in one place captured as knowledge. This provides context to the engagement process. Joe,
Understanding the power of InfusionSoft in helping to acquire customers and subsequently engaging with them, the gap I found is in the Social aspect. Today, whether it’s twitter or blogs or podcasts or webinars or teleconference, all these are vehicles to engage with the prospects and customers, and the conversation is lost in the mailbox. What we have done is to capture the conversation for all these formats, and present it in one place captured as knowledge. This provides context to the engagement process.

]]> By: Wes Schaefferhttp://www.infusionblog.com/technology/what-makes-a-crm-solution-social/comment-page-1/#comment-5199 Wes Schaeffer Mon, 11 May 2009 22:27:23 +0000 http://www.infusionblog.com/?p=3559#comment-5199 Joe, Great post. Interesting how this recession hits as Social Networking grows. Both are forcing us to take a deep breath and analyze where we've been, where we're going and how we must adapt and change or die! Most people forgot how to be "sociable" with the advent of mass media and mass marketing. Businesses and the people behind them must learn that "Trust Trumps Treats and Tricks." Tools like Infusionsoft combined with an attitude of wanting to build trust will pay off in spades sooner rather than later. Keep up the good work and remember, life is too short for follow up calls. Joe,
Great post. Interesting how this recession hits as Social Networking grows. Both are forcing us to take a deep breath and analyze where we’ve been, where we’re going and how we must adapt and change or die!
Most people forgot how to be “sociable” with the advent of mass media and mass marketing. Businesses and the people behind them must learn that “Trust Trumps Treats and Tricks.”
Tools like Infusionsoft combined with an attitude of wanting to build trust will pay off in spades sooner rather than later.
Keep up the good work and remember, life is too short for follow up calls.

]]> By: Joe Mannahttp://www.infusionblog.com/technology/what-makes-a-crm-solution-social/comment-page-1/#comment-5169 Joe Manna Fri, 08 May 2009 20:17:30 +0000 http://www.infusionblog.com/?p=3559#comment-5169 @Bill -- Thanks for you support. As you know, we use Helpstream and I think it's amazing at what it can do for customer service and help keep customer service teams efficient and focused. Looking forward to do more stuff with Helpstream on our social customer service front.@Michael -- Good point. I see a lot of CRM companies trying to wrap their arms around SCRM, but they just haven't quite solved the matter of relevancy for customers. I believe that social media monitoring services can be valuable assets to snap into a CRM via an API. Radian6 and others have powerful engines that really don't need to be ran by CRM engines.Really, in this discussion, I want people to realize that the power and automation through CRM is great; but they need to truly evolve their organizations to care about customers to be successful in any Social CRM venture. Of course, this is coming from the guy who evangelizes social media. ;)~Joseph @Bill — Thanks for you support. As you know, we use Helpstream and I think it’s amazing at what it can do for customer service and help keep customer service teams efficient and focused. Looking forward to do more stuff with Helpstream on our social customer service front.

@Michael — Good point. I see a lot of CRM companies trying to wrap their arms around SCRM, but they just haven’t quite solved the matter of relevancy for customers. I believe that social media monitoring services can be valuable assets to snap into a CRM via an API. Radian6 and others have powerful engines that really don’t need to be ran by CRM engines.

Really, in this discussion, I want people to realize that the power and automation through CRM is great; but they need to truly evolve their organizations to care about customers to be successful in any Social CRM venture. Of course, this is coming from the guy who evangelizes social media. ;)

~Joseph

]]> By: Michael W Thomashttp://www.infusionblog.com/technology/what-makes-a-crm-solution-social/comment-page-1/#comment-5167 Michael W Thomas Fri, 08 May 2009 19:52:32 +0000 http://www.infusionblog.com/?p=3559#comment-5167 Hey Joe, Nice post and I agree a lot of people are trying to get their arms around Social CRM. I think the key piece is the analytical component which triggers processes for the right, relevant and real information getting to the right person at the right time. I wrote a blog post on our Social Networking platform integrating with a CRM system, Phase 2&3 are in the works.www.crm2.blogpost.com Hey Joe,
Nice post and I agree a lot of people are trying to get their arms around Social CRM. I think the key piece is the analytical component which triggers processes for the right, relevant and real information getting to the right person at the right time.
I wrote a blog post on our Social Networking platform integrating with a CRM system, Phase 2&3 are in the works.

http://www.crm2.blogpost.com

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