To me, the central fallacy of social media is that people who have significant interest in your packaged communications and persona are somehow going to become increasingly interested in your unpackaged, obligated, “it's hard enough to create my on-camera image – how am I ever going to find the energy and content to be interesting on a daily basis” persona.

For some it will work because it's media. For most it won't work because it's social. Most people lack the attributes/skill-set to be attractive in social settings. Straight up – most people are not worth paying attention to more than once every couple of weeks. It simply takes that long for most people to create anything of value to show or say – especially in a commercial/capitalistic environment.

People don't watch “The Office” because of how ridiculous it is, they watch it because of how twistedly accurate it is.

I go back time and again to Dan Kennedy's hierarchy:

Tools change constantly
Tactics change frequently
Strategies change rarely
but Principles never change

To me, everything on the image above is a tool with a nigh-irresistible new tactic attached to it. But, the strategy of generating interest in your business, product, or service crumbles when a business lacks the principles to effectively engage and satisfy a defined demand in a defined market.

Perry did a really interesting post on his site here:
http://www.perrymarshall.com/socialmedia/

Simple question: “Anyone actually making money with it?”
Aggregate of the 71 responses – “No but it sure seems like a good idea.”

BTW – Perry's one of the very few people that pumps out truly important content on a near daily basis.

When I where my opportunist hat, I see the strategic acquisition potential for failing social sites. I also see a big moral grey area developing. Could this opportunity be the new hat of SEO? I think so. I also believe that a governing agency is needed to monitor this stuff, as there is too much room for abuse. The rules need to be set. People with the utmost of integrity can get lost in SEO [meaning: are hacks cheating?]. I published a video presentation from Giovanni Gallucci to our blog that you may like watch. It's all about hacking your way to page1 within the rules [well, gaming them].

To me, the central fallacy of social media is that people who have significant interest in your packaged communications and persona are somehow going to become increasingly interested in your unpackaged, obligated, “it's hard enough to create my on-camera image – how am I ever going to find the energy and content to be interesting on a daily basis” persona.

For some it will work because it's media. For most it won't work because it's social. Most people lack the attributes/skill-set to be attractive in social settings. Straight up – most people are not worth paying attention to more than once every couple of weeks. It simply takes that long for most people to create anything of value to show or say – especially in a commercial/capitalistic environment.

People don't watch “The Office” because of how ridiculous it is, they watch it because of how twistedly accurate it is.

I go back time and again to Dan Kennedy's hierarchy:

Tools change constantly
Tactics change frequently
Strategies change rarely
but Principles never change

To me, everything on the image above is a tool with a nigh-irresistible new tactic attached to it. But, the strategy of generating interest in your business, product, or service crumbles when a business lacks the principles to effectively engage and satisfy a defined demand in a defined market.

Perry did a really interesting post on his site here:
http://www.perrymarshall.com/socialmedia/

Simple question: “Anyone actually making money with it?”
Aggregate of the 71 responses – “No but it sure seems like a good idea.”

BTW – Perry's one of the very few people that pumps out truly important content on a near daily basis.

When I where my opportunist hat, I see the strategic acquisition potential for failing social sites. I also see a big moral grey area developing. Could this opportunity be the grey hat of SEO? I think so. I also believe that a governing agency is needed to monitor this stuff, as there is too much room for abuse. The rules need to be set. People with the utmost of integrity can get lost in SEO [meaning: are hacks cheating?]. I published a video presentation from Giovanni Gallucci to our blog that you may like to read.

GREAT post. It's quite the dilemma to be solved. On one hand, you lose the simplicity and “hearing ears” when you charge for a service. On the other hand, people start to tune out when ads creep into their lives.

All I know is that there is no such thing as a “free” lunch, and someone is going to have to pick up the tab!

-Cody