website
Marketing Integrity & Authenticity
Yesterday we launched an entirely new website. It’s been in the works for months. We’re super excited to launch not only a new website, but the concept of Email Marketing 2.0. But, our excitement for the website launch was a little bit softened when a few faithful followers on Twitter commented that our website looked similar [...]
17 Tips for Small Business to Improve SEO
Search Engine Optimization or “SEO” is the practice of optimizing your Web content for ideal visibility within search engines. While SEO is different from other outbound marketing strategies, the goal is still the same – increase traffic, prospects and sales to your Website. SEO is an important aspect of doing business online — you really [...]
16 Website Building Tips for Entrepreneurs
As the resident Webmaster for Infusionsoft, I’ve talked with many small business owners and one of the things they tell me is that they need to build a Web site or to update their current site. I’m sure you probably thought the same thing at one point.
While I could riddle off the pros and cons [...]
Run Your Business in Infusionsoft WITHOUT a Website
I know, it sounds crazy, but some people don’t have a website set up for their business yet. Or, its really bad. Or, they really just don’t need one. I’m going to show you how you can run your entire online business using Infusionsoft – without – having a website. It’s possible and I’ll show [...]
The Death of the Free Report (and the eBook)
I have a problem with marketers only offering free reports and eBooks for their lead capture. You see, thousands of business owners out there toss up a Website because they think if you have a website you’ll make money on the Web automatically. Anyone who’s spent any time marketing on the web know that’s far [...]
Three Small Business Website Mistakes
It’s safe to assume that most small businesses have a Website, and hopefully they have a few goals with their site – such as prospect education, demand generation, eCommerce or customer resources. We’ve seen many small business Websites and observed common mistakes they make.
Keep reading to see if you have a weak site and how [...]
The Success & Stress of Simplicity
There are few companies out there that have mastered the art of ‘simple’. Apple is one of them. When it comes to marketing and sales, simplicity is not easy. It takes a bunch of work, tweaks, tests and then a ton more work! With technology at the core of marketing, it’s even more challenging because [...]
