Why We Love to Hate Social Media
I won’t be the first to tell you most company executives have a love-hate relationship with Twitter. When the people love you and say it publicly, well… as a marketer you can’t help but bounce around like a jubilant schoolgirl. However, when your company goofs in some big (or small) way and it doesn’t go [...]
11 Unforgettable Marketing Moments from 2009
Many important marketing moments happened in 2009. From inaugurating a new president to staring a treacherous economy in the face, it’s important to look back and give credit to the things in 2009 that helped change the word ‘marketing’ forever, especially those pioneered by small businesses in an effort to keep the economy going.
Twitter Lists & What Small Businesses Should Know
Twitter Lists are finally here! In response to user feedback regarding the site’s previous inability to group relationships beyond following each other, Twitter rolled out a new feature to all users recently. I was thinking a lot about this new development for the third largest social network and how it will impact the way we [...]
Social Media is Not (Just) Twitter & Facebook
I regularly talk with entrepreneurs and small businesses who are getting started with social media with their business. There’s a bit of a culture divide in understanding the application of social media and howit matters in their business.
Several people feel Twitter and Facebook are the only places to setup a social media presence for their [...]
Please RT & Why You Shouldn’t Do It
Twitter is all the rage today and many people, businesses and brands have flocked to it to spread their information to their audience. In this effort, many brands have changed their ways in publishing content to Twitter to be more dynamic, full-duplex like and to actually care and engage in their audience.
However, there is one [...]
A Twestival is Just a Tweet Away
Have you ever wanted to help people out and connect with others in an easy way? I’m sure you have, but all to often we get caught up into the business of our lives. Now is the chance to give back.
There’s a pretty cool grassroots effort with the organization, Twestival, we’re a part of for [...]
How We Use Social Media
Sometimes I’m asked what we’re doing in social media to help people. Well, instead of answering this question individually, it would be best to share how we use social media to connect with customers (and prospects) so we’re all in sync and working collaboratively.
What are we working towards? As a community of entrepreneurs, we all [...]
