Targeting
Ready, Send, Aim: It’s a Real Problem
Many marketers do not check their email marketing strategy before they hit send and that’s a serious problem. In order for the industry to thrive and maintain relevance, a marketer must have data (not a hunch) people expect that next email. If you aren’t measuring and assessing how your last email performed (and why), you’re [...]
Does Your Marketing Software Please the Wrong People?
Marketing thought-leader, Seth Godin, published a great entry on his blog about trying to please the wrong people. His thoughts are that marketing campaigns that fail are ones that please the wrong people – we agree. To take it a step further, I ask you if your marketing software pleases the right people.
Is Behavioral Targeting Evil?
A hot topic for the FTC yet to preside on is the use (rather, abuse) of behavioral targeting of consumers. There are many thoughts from stakeholders in different industries and instead of taking a strong stance for or against, I’ll share a few points and counterpoints on the topics of behavioral targeting in your business.
