Surfing
Surfing Lesson 3 of 3: Stay In The Pocket
So, here’s my last marketing surfing lesson for you. It’s about “staying in the pocket.” The pocket is the part of the wave right in front of where its breaking (“the curl” as you may have heard it called). It’s the steepest, fastest part of the wave. Good surfers learn to use this part of [...]
Surfing Lesson 2 of 3: Positioning Is Key
Today’s topic is all about positioning. How to position your small business in your market. How to position yourself against your competitors while all to catch the right wave of customers in the sea of prospects. As an avid surfer and marketer, I’m super passionate about both concepts. Even if you’re not a surfer, you [...]
Surfing Lesson 1 of 3: Its All About Timing
As an avid surfer, I always tend to relate everything in life to surfing. I’m sure my wife is getting a little tired of it, but hey, I can’t help it. So, lately I’ve been thinking a bunch about how marketing and surfing are closely related. Maybe its because I haven’t been in the water [...]
