strategy
Hunting or Harvesting, Part 2.
After years of working with entrepreneurs and small businesses, I am frequently asked the same questions: What is the difference between hunting and harvesting leads? How can I improve my business growth? What should I do to take the concept harvesting and apply it to my strategy? I address those questions and others in a [...]
33 Great Books Marc Chesley Read in ‘09
A couple of weeks ago, I wrote down some personal objectives for 2010. I originally resolved to read 20 books in 2010. At the time, it seemed like a reasonable goal. I figured that if I read two books a month and gave myself a little wiggle room I would come in at about 20 [...]
Email Marketing 2.0 Explained
Everything you thought you knew about email marketing is about to change. Email Marketing has (and is) evolved to a new level of engagement, feedback and interaction with larger and more self-sufficient audiences. There’s a lot changing between old-school email marketing and new-age email marketing. This overview is a great welcome to get you initiated [...]
Surfing Lesson 3 of 3: Stay In The Pocket
So, here’s my last marketing surfing lesson for you. It’s about “staying in the pocket.” The pocket is the part of the wave right in front of where its breaking (“the curl” as you may have heard it called). It’s the steepest, fastest part of the wave. Good surfers learn to use this part of [...]
Surfing Lesson 2 of 3: Positioning Is Key
Today’s topic is all about positioning. How to position your small business in your market. How to position yourself against your competitors while all to catch the right wave of customers in the sea of prospects. As an avid surfer and marketer, I’m super passionate about both concepts. Even if you’re not a surfer, you [...]
A New Infusionsoft Department
Almost five years ago, Clate Mask (our CEO & Co-Founder) took me to a Suns game and convinced me to leave San Diego to join Infusionsoft, headquartered in Arizona. I agreed, and Infusionsoft continues to exceed my wildest expectations. But, he did fail to mention a few things…
Surfing Lesson 1 of 3: Its All About Timing
As an avid surfer, I always tend to relate everything in life to surfing. I’m sure my wife is getting a little tired of it, but hey, I can’t help it. So, lately I’ve been thinking a bunch about how marketing and surfing are closely related. Maybe its because I haven’t been in the water [...]
