SPAM
Reduce Your Spam Complaints by 75%
You’d think that placing your opt-out link on the top of your emails might sound crazy, but it’s been proven to reduce ISP spam complaints by 75%. That’s impressive, for any marketer! Spam complaints can kill your business by blacklisting your IP, or worse yet, your block. It’s much better to have someone opt-out instead [...]
50 Signs that You’re a Spammer
“Am I spamming?” That’s the question some clients ask us after we suspend their email services for abuse. It’s rather unfortunate when people bury themselves in ignorance when it comes to email practices. This is why we’re launching a significant effort on our end to educate all our clients on the right way to market [...]
Spam Got You Down? (We Don’t Like Spam!)
I’d like to address some feedback we’ve received about our stance on junk mail. Many people feel differently and interpret the best practices differently than us. I understand the concerns our clients raised about the changes and I’d like to set the record straight for those who want to know about our position on spam. [...]
The Relationship Between E-Mail Marketing Sending Frequency and Spam – Part 2
In part two of my series on e-mail marketing and spam, I build upon the points I made in part one. Don’t bury your prospects or customers with too many messages.
The Relationship Between E-Mail Marketing Sending Frequency and Spam- Part 1
I’ve noticed something interesting lately with regard to SPAM complaints. First, let me set up the situation: A customer buys a product online. The customer fills out a web form with their contact information to complete the transaction. This customer even checks the box on the form indicating that they want to receive future marketing [...]
