SPAM
Ready, Send, Aim: It’s a Real Problem
Many marketers do not check their email marketing strategy before they hit send and that’s a serious problem. In order for the industry to thrive and maintain relevance, a marketer must have data (not a hunch) people expect that next email. If you aren’t measuring and assessing how your last email performed (and why), you’re [...]
Don’t Let Your Emails Get Swept as Clutter
Over 90% of all email traffic is spam … wow! This is a staggering statistic, which in reality costs email providers like Hotmail, Gmail, Aol, Yahoo!, and even businesses real dollars. Spam email traffic consumes bandwidth, research, filtering logic, servers, labor, and the list goes on. Not only is spam a financial burden for the [...]
Why Do Email Messages Go to Spam?
Many business owners often wonder why email messages go to spam. In my previous entry, I shared seven sure-fire ways on how to get your email messages to the spam folder. Apparently, small business owners want their messages to go to the inbox. In this entry, I’ll explain how spam filters work so you understand [...]
7 Ways for Email to Land in Spam Folders
Email deliverability is a top concern among entrepreneurs who use email marketing in their business. After all, what good is email marketing if messages go to the Spam folder? At Infusionsoft, we take email deliverability seriously and want to share seven sure-fire ways to have your message land in the junk folder. Learn from these [...]
B2B Email Marketing: All Your Opt-Ins Are Belong to Us
It’s not often we disagree with a blog posting publicly, but when I read “B2Bs: Your Email Policy Could Be Hurting You” on the Harvard Business Review blog, I couldn’t believe what was actually being promoted as a healthy email marketing strategy.
Before I get off on my (and collectively our company’s) position on this, I [...]
Reduce Your Spam Complaints by 75%
You’d think that placing your opt-out link on the top of your emails might sound crazy, but it’s been proven to reduce ISP spam complaints by 75%. That’s impressive, for any marketer! Spam complaints can kill your business by blacklisting your IP, or worse yet, your block. It’s much better to have someone opt-out instead [...]
50 Signs that You’re a Spammer
“Am I spamming?” That’s the question some clients ask us after we suspend their email services for abuse. It’s rather unfortunate when people bury themselves in ignorance when it comes to email practices. This is why we’re launching a significant effort on our end to educate all our clients on the right way to market [...]
