small business
Don’t Let Your Emails Get Swept as Clutter
Over 90% of all email traffic is spam … wow! This is a staggering statistic, which in reality costs email providers like Hotmail, Gmail, Aol, Yahoo!, and even businesses real dollars. Spam email traffic consumes bandwidth, research, filtering logic, servers, labor, and the list goes on. Not only is spam a financial burden for the [...]
19 Ways to Connect Social Media & Email Marketing Together
Social media and email marketing are here to stay. Many entrepreneurs that I speak with often want to know about how to integrate social media into their email marketing. Social media affords lead-generation, branding and that “cool” factor for a brand. Email marketing offers accessibility, audience size and loyalty to their subscribers. So how can [...]
Why Do Email Messages Go to Spam?
Many business owners often wonder why email messages go to spam. In my previous entry, I shared seven sure-fire ways on how to get your email messages to the spam folder. Apparently, small business owners want their messages to go to the inbox. In this entry, I’ll explain how spam filters work so you understand [...]
7 Ways for Email to Land in Spam Folders
Email deliverability is a top concern among entrepreneurs who use email marketing in their business. After all, what good is email marketing if messages go to the Spam folder? At Infusionsoft, we take email deliverability seriously and want to share seven sure-fire ways to have your message land in the junk folder. Learn from these [...]
Using Email Marketing and CRM Effectively at Events
This weekend, I attended a three-day gaming event, DesertBash 9. It’s an event put on by local organizers with the support from Intel and a number of sponsors. This LAN Party is the perfect breeding ground for lead-generation, branding and engagement with this niche audience – gamers. I’ll share the case for why email marketing [...]
Creatively Capture Leads via Text Message
A little over a week ago, I spoke at Ramon Ray’s 12 Hours of Tech conference in New York. If you recall, I wrote about my Jet Blue experience, but I didn’t mention my experience at the event. For the first time outside of InfusionCon, I used SMS text messaging to capture leads into Infusionsoft. If you [...]
