Segmentation
Ready, Send, Aim: It’s a Real Problem
Many marketers do not check their email marketing strategy before they hit send and that’s a serious problem. In order for the industry to thrive and maintain relevance, a marketer must have data (not a hunch) people expect that next email. If you aren’t measuring and assessing how your last email performed (and why), you’re [...]
Does Your Marketing Software Please the Wrong People?
Marketing thought-leader, Seth Godin, published a great entry on his blog about trying to please the wrong people. His thoughts are that marketing campaigns that fail are ones that please the wrong people – we agree. To take it a step further, I ask you if your marketing software pleases the right people.
Managing Privacy & Segmenting Contacts on Facebook
Managing your privacy on the web is important – even as an entrepreneur, you want to draw the line in the sand with who has access to what information about you. Facebook, though under the white-hot light, does offer powerful privacy controls that give you the liberty to manage who has access to your information. [...]
Have You Defined Your Customer Profiles?
Understanding your customers is probably the most important aspect of providing outstanding customer service. Not only that, knowing what characteristics, interests and needs will help you be able to market to them more effectively. Are you defining your customer profiles or are your customers profiling you?
