psychology
Marketing vs. Mind Control
In this month’s edition of CRM Magazine, Lior Arussy wrote a great article entitled Neuromarketing Isn’t Marketing. Although I appreciate Lior taking a stand against Neuromarketing, I wholeheartedly disagree.
Marketing Tip: Implicit & Explicit Decisions
Have you struggled figuring out how to convince prospects to purchase your product or service? The customer decision-making process will be either implicit or explicit. It helps to understand this tidbit of consumer psychology so you can make stronger sales.
