pr
8 Ways to Be a Thought Leader
Thought leadership is a critical component to an effective, modern marketing strategy. For small businesses especially, it’s one of the best ways to cut through the clutter and compete against bigger brands. The benefits are game changing for your small business — most notably in lead generation and partnership opportunities. Establishing a thought-leader position on [...]
What’s Your (New) Publicity Plan?
Some people say traditional public relations (PR) is dead. Whether that’s true or not is up for debate between PR professionals, but there are certainly many new, easy ways to get publicity (ahem, free traffic) on your own. You may be neglecting PR because of its waning control and power — don’t write it off just [...]
Blasted for Blasting: A Lesson for Every Email Marketer
Last week, a public relations firm sent a very generic, broad email message on behalf of a client to a number of bloggers, writers, publicists, and reporters. Instead of having their client picked up (which is generally the goal), a harsh response including blacklisting by many peer agencies resulted. This is a live, true example [...]
