opt-out
Making Your Emails Look Better
When sending emails from Infusionsoft, many customers (even us) forget about how to style the required postal mailing address and the placement of the opt-out link. Brad Martineau told the marketing team what’s up with our emails not leveraging that feature and this calls for a moment to inform customers how this feature works and [...]
Reduce Your Spam Complaints by 75%
You’d think that placing your opt-out link on the top of your emails might sound crazy, but it’s been proven to reduce ISP spam complaints by 75%. That’s impressive, for any marketer! Spam complaints can kill your business by blacklisting your IP, or worse yet, your block. It’s much better to have someone opt-out instead [...]
