opt-out
Customize Your Unsubscribe Links Effectively in Infusionsoft
Many people probably know at least someone who uses Infusionsoft and receives their email messages. I’d like to address one of the comments we hear from users about using the powerful unsubscribe feature effectively in their emails. This information is useful for existing Infusionsoft users as well as potential new users to the leader in [...]
Making Your Emails Look Better
When sending emails from Infusionsoft, many customers (even us) forget about how to style the required postal mailing address and the placement of the opt-out link. Brad Martineau told the marketing team what’s up with our emails not leveraging that feature and this calls for a moment to inform customers how this feature works and [...]
Reduce Your Spam Complaints by 75%
You’d think that placing your opt-out link on the top of your emails might sound crazy, but it’s been proven to reduce ISP spam complaints by 75%. That’s impressive, for any marketer! Spam complaints can kill your business by blacklisting your IP, or worse yet, your block. It’s much better to have someone opt-out instead [...]
