opinion
11 Unforgettable Marketing Moments from 2009
Many important marketing moments happened in 2009. From inaugurating a new president to staring a treacherous economy in the face, it’s important to look back and give credit to the things in 2009 that helped change the word ‘marketing’ forever, especially those pioneered by small businesses in an effort to keep the economy going.
Please RT & Why You Shouldn’t Do It
Twitter is all the rage today and many people, businesses and brands have flocked to it to spread their information to their audience. In this effort, many brands have changed their ways in publishing content to Twitter to be more dynamic, full-duplex like and to actually care and engage in their audience.
However, there is one [...]
Is Behavioral Targeting Evil?
A hot topic for the FTC yet to preside on is the use (rather, abuse) of behavioral targeting of consumers. There are many thoughts from stakeholders in different industries and instead of taking a strong stance for or against, I’ll share a few points and counterpoints on the topics of behavioral targeting in your business.
Small Business & The ‘Cloud’
An article published by Jordan Golson from GigaOM and simultaneously ran by the New York Times discusses how small businesses are taking the Cloud — that is, Web-based services, applications or platforms. The results are not exactly promising for people who operate Cloud-based services who target small and medium-sized businesses. In fact, a majority of [...]
Entrepreneurs & Communities: Safety in Numbers
Last night, I drove back from visiting my family and friends in Tucson to Phoenix, and I had an epiphany about the value of communities and the safety they provide entrepreneurs. Trust me, when driving in the Sonoran desert, you tend to think a lot about small subjects. Chalk it up to a late night [...]
5 Lessons We Learned from Billy Mays
It’s with great sadness that the widely-known television commercial icon, Billy Mays, has left us this Sunday morning. In light of his passing, we wanted to reflect on the lessons that Mays shared with us in personal branding, marketing, sales and entrepreneurial talent during his time. A hero and legend to the marketing industry. I [...]
Big Business (Tries to) Go Small
A couple weeks ago, Dave and I were invited to attend the Warrillow Summit in Las Vegas, which focused on connecting big business companies around small businesses needs, interests and demands. We met many great folks there, but something got me fired up enough to stand on my virtual soapbox and get it off my [...]
