I’ll admit that I’ve sometimes become frustrated with the limitations of our software. Don’t get me wrong — I absolutely love the application and I firmly believe its the most powerful tool for small businesses available, but it’s not perfect [yet]. With a little creative thinking and determination, anything can be done. (Read more…)
Every now and then, we forget how critical copy is, but last night one member of the Infusionsoft marketing team received a funny reminder.
She received a letter on her doorstep, soliciting a date. She was both flattered and horrified. After reading through the letter, it’s easy to see why. We’ve censored the names to protect the innocent (and desiring). (Read more…)
We all know what a brand is … we see them built and maintained hundreds of times daily. The key to any successful brand is consistent messaging and an unwavering visual identity. From my experience, most small businesses can’t afford to either hire or don’t know they need to hire someone or a group of people to build and maintain their brand. They tend to think it’s not an important part of starting a business. (Read more…)
We updated the Opportunity Management feature within our software. After a massive overhaul, we had a chance to finish the final touches on it and we think you’ll be impressed.
If you aren’t using Opportunities in your Infusionsoft, now you should. (Read more…)
If anyone doubts that follow-up marketing works, we’ve got news for you. In a recent experiment performed by Marketing Experiments, they proved the need to follow up with leads approximately eight times to make a solid sale. I’ll go over how you can seize this great opportunity!
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I imagine many people have probably at least heard of the micro-blogging service named Twitter. However, probably a smaller number of people actually use it to grow their business. In this entry, I’ll share my perspective on affiliate marketing on Twitter and whether it’s ‘acceptable’ and provide best practices for marketing your business via Twitter. (Read more…)
Have you struggled figuring out how to convince prospects to purchase your product or service? The customer decision-making process will be either implicit or explicit. It helps to understand this tidbit of consumer psychology so you can make stronger sales. (Read more…)
