marketing
How We Do It: Marketing Project Planning
We’re a software company … but we’re much more than that … we’re a marketing company. Our customers ask us all the time how we do it. Our team does amazing stuff — from our website, webinars, live events, prospect and customer collateral, defining our brand, managing our follow-up sequences and working in harmony with sales [...]
Why We Love to Hate Social Media
I won’t be the first to tell you most company executives have a love-hate relationship with Twitter. When the people love you and say it publicly, well… as a marketer you can’t help but bounce around like a jubilant schoolgirl. However, when your company goofs in some big (or small) way and it doesn’t go [...]
5 Insider Tips to Get Your Business ‘Social’
I joined Lamar Johnson and Joe C. on a local radio show discussion about social media advice for small business on his show, Social Media Secrets Revealed. During the hour-long show (videos included below), there were moments of hilarity and killer advice that you can take to the bank with social media advice for your [...]
5 Customer Support Changes You’ll Love
I’m happy to share a handful of updates pertaining to our customer service that we provide to all Infusionsoft users. The changes we’ve made will result in better service, faster response and overall a thumbs up from you if you ever need help with Infusionsoft — consistently.
Packing That Email Marketing Heat
Email newsletters have made a comeback to entrepreneurs and small business owners. Many thought-leaders have made the jump to use an email newsletter to connect with their audience, solicit engagement and rise above the noise in social media. Email newsletters are much different than they were five years ago. Today’s newsletters are based on subscriber’s [...]
8 Ways to Be a Thought Leader
Thought leadership is a critical component to an effective, modern marketing strategy. For small businesses especially, it’s one of the best ways to cut through the clutter and compete against bigger brands. The benefits are game changing for your small business — most notably in lead generation and partnership opportunities. Establishing a thought-leader position on [...]
Creatively Capture Leads via Text Message
A little over a week ago, I spoke at Ramon Ray’s 12 Hours of Tech conference in New York. If you recall, I wrote about my Jet Blue experience, but I didn’t mention my experience at the event. For the first time outside of InfusionCon, I used SMS text messaging to capture leads into Infusionsoft. If you [...]
