marketing strategies
Blasted for Blasting: A Lesson for Every Email Marketer
Last week, a public relations firm sent a very generic, broad email message on behalf of a client to a number of bloggers, writers, publicists, and reporters. Instead of having their client picked up (which is generally the goal), a harsh response including blacklisting by many peer agencies resulted. This is a live, true example [...]
17 Ways You Can Be a Better Inbound Marketer
Inbound marketing is the theme this week at Infusionsoft because we want you to become a better marketer. More often then not, entrepreneurs are people with great ideas , but not necessarily such great marketing ideas. I attended the Inbound Marketing Summit this week in San Francisco and I wanted to share solid ways on [...]
This Week: Inbound Marketing Summit
Hey folks, I wanted to let you know that I’ll be attending the Inbound Marketing Summit that is being held in San Francisco, CA this week. This event will be the epicenter to the variety of folks who specialize in social media, marketing, search engine optimization and public relations. As a community manager, this event [...]
Recession: The Land of Opportunity
I’m starting to get tired of people whining about the economy — don’t get me wrong – I’m super empathetic with people whose lives have been devastated by what’s going on. In fact, in 2001 I also experienced a layoff during the dot-bomb era. In fact, I was laid off on my birthday, one month [...]
Marketing vs. Mind Control
In this month’s edition of CRM Magazine, Lior Arussy wrote a great article entitled Neuromarketing Isn’t Marketing. Although I appreciate Lior taking a stand against Neuromarketing, I wholeheartedly disagree.
Great Ideas at the MarketingProfs Digital Marketing Mixer
MarketingProfs, a leading marketing resource organization, put on a conference in Scottsdale, AZ last week. Like you, we like to be informed and aware of what the industry is doing so we can fully maximize our best practices. The Infusionsoft marketing team went to soak up the best practices from the verticals in the marketing [...]
The Relationship Between E-Mail Marketing Sending Frequency and Spam – Part 2
In part two of my series on e-mail marketing and spam, I build upon the points I made in part one. Don’t bury your prospects or customers with too many messages.
