Lead Generation
Using Email Marketing and CRM Effectively at Events
This weekend, I attended a three-day gaming event, DesertBash 9. It’s an event put on by local organizers with the support from Intel and a number of sponsors. This LAN Party is the perfect breeding ground for lead-generation, branding and engagement with this niche audience – gamers. I’ll share the case for why email marketing [...]
The Death of the Free Report (and the eBook)
I have a problem with marketers only offering free reports and eBooks for their lead capture. You see, thousands of business owners out there toss up a Website because they think if you have a website you’ll make money on the Web automatically. Anyone who’s spent any time marketing on the web know that’s far [...]
