funny
An Effective Copywriting Example
Recently, my good friend Evan Davis from Pro Lead Management sent me a great ad he stumbled across on Craigslist. It’s an excellent example of solid copywriting. It’s clear, has great stories, benefit-rich, and filters out the target audience effectively. Plus, it’s a fun read.
Why Copy Matters…
Every now and then, we forget how critical copy is, but last night one member of the Infusionsoft marketing team received a funny reminder.
She received a letter on her doorstep, soliciting a date. She was both flattered and horrified. After reading through the letter, it’s easy to see why. We’ve censored the names to protect [...]
