Follow-up
Ready, Send, Aim: It’s a Real Problem
Many marketers do not check their email marketing strategy before they hit send and that’s a serious problem. In order for the industry to thrive and maintain relevance, a marketer must have data (not a hunch) people expect that next email. If you aren’t measuring and assessing how your last email performed (and why), you’re [...]
InfusionCon 2010: Thank You!
Thank you to everyone who helped make InfusionCon 2010 an amazing success. Seriously. We saw many smiles and nodding heads throughout the crowds of people who attended and we were able to help inspire and motivate nearly a thousand entrepreneurs to take action to grow their businesses.
We’ve included links below to all the presentations at [...]
Launching Your First Campaign
To help customers (or would-be) customers feel more comfortable at jumping into the software, we always strive to educate about the basics of an effective campaign. In essence, the software is a like an auto mechanic’s toolbox with a ton of drawers with tools in it. I decided to ask our own Brandon Steinweg for [...]
What Small Business Marketing Was Meant to Be
This morning, I was handed a red envelope addressed to me and a bulk-mailed magazine renewal letter. As you can tell, I will be sharing a great example of an effective marketing campaign that was executed quite well. It’s OK, there’s pictures in this one, so it shouldn’t bore you that much as I explain [...]
Three Tips to Launch a Great Campaign
As a small business, you’re probably looking to grow your business on the cheap. Especially now, during the recession, it’s important to launch an effective marketing campaign for your customers and prospects that bring value to them. I’ll go over three tips to building a great campaign for your small business that you can start [...]
