Engagement
Don’t Let Your Emails Get Swept as Clutter
Over 90% of all email traffic is spam … wow! This is a staggering statistic, which in reality costs email providers like Hotmail, Gmail, Aol, Yahoo!, and even businesses real dollars. Spam email traffic consumes bandwidth, research, filtering logic, servers, labor, and the list goes on. Not only is spam a financial burden for the [...]
4 Reasons Why Your Emails Aren’t Opened (And how to fix it.)
Imagine this: You sent an email to your entire list and you later check to see the performance of it. You discover your open rate was abysmal. Open rates are that ugly metric that no marketer wants to see drop, but often it does and they face the truth that no one opens their emails. [...]
11 Unforgettable Marketing Moments from 2009
Many important marketing moments happened in 2009. From inaugurating a new president to staring a treacherous economy in the face, it’s important to look back and give credit to the things in 2009 that helped change the word ‘marketing’ forever, especially those pioneered by small businesses in an effort to keep the economy going.
Launching Your First Campaign
To help customers (or would-be) customers feel more comfortable at jumping into the software, we always strive to educate about the basics of an effective campaign. In essence, the software is a like an auto mechanic’s toolbox with a ton of drawers with tools in it. I decided to ask our own Brandon Steinweg for [...]
