email tips and tricks
6 Ways to Improve Your Email Deliverability Today
Given that email is still the predominant form of customer communication, it’s always a good idea to review your email marketing practices and update, tweak and improve them for subscribers. By constantly measuring, evaluating and testing new techniques, you’ll improve deliverability, improve satisfaction and increase sales (yeah, those are nice, too).
E-Mail Deliverability: ‘Don’t Pee in the Pool’
As you know, email deliverability is a popular (and controversial) topic for customers. We’re taking a big step in educating our customers in proper email marketing practices. The witty title of this new effort, “Don’t Pee in the Pool,” couldn’t be closer to the truth as it relates to getting your messages delivered. I’ve provided [...]
50 Signs that You’re a Spammer
“Am I spamming?” That’s the question some clients ask us after we suspend their email services for abuse. It’s rather unfortunate when people bury themselves in ignorance when it comes to email practices. This is why we’re launching a significant effort on our end to educate all our clients on the right way to market [...]
‘Shorter is Better’ for E-Mail Subject Lines
A new study by eMarketer dove into consumer behaviors with respect to opening your e-mail messages. Generally, consumers pay less attention to e-mail; when they do, they tend to focus on shorter messages. So what is that perfect subject line?
The Relationship Between E-Mail Marketing Sending Frequency and Spam – Part 2
In part two of my series on e-mail marketing and spam, I build upon the points I made in part one. Don’t bury your prospects or customers with too many messages.
