A new study by eMarketer dove into consumer behaviors with respect to opening your e-mail messages. Generally, consumers pay less attention to e-mail; when they do, they tend to focus on shorter messages. So what is that perfect subject line? (Read more…)

In part two of my series on e-mail marketing and spam, I build upon the points I made in part one. Don’t bury your prospects or customers with too many messages. (Read more…)