Email Marketing
Email Marketing 2.0 Smackdown
Every once in a while I get the urge to do something really crazy. Last time I felt like this, I streamed live for 24 hours straight during the Fix Your Follow-up Fiesta. For 24 hours I shared small business marketing tips and tricks for entrepreneurs. The feedback was great and hundreds [...]
Email Marketing 2.0 Has Finally Arrived
Here at Infusionsoft, we’ve been tinkering for months leading up to this moment. We’ve met with hundreds of small business owners to discuss the aches and pains they experience with their sales and marketing — on the road – at the Entrepreneur Magazine Growth 2.0 Conference, and across the country at events and meet-ups, getting [...]
11 Unforgettable Marketing Moments from 2009
Many important marketing moments happened in 2009. From inaugurating a new president to staring a treacherous economy in the face, it’s important to look back and give credit to the things in 2009 that helped change the word ‘marketing’ forever, especially those pioneered by small businesses in an effort to keep the economy going.
Email Marketing 2.0 Explained
Everything you thought you knew about email marketing is about to change. Email Marketing has (and is) evolved to a new level of engagement, feedback and interaction with larger and more self-sufficient audiences. There’s a lot changing between old-school email marketing and new-age email marketing. This overview is a great welcome to get you initiated [...]
The Truth About Double Opt-Ins
There is a lot of fear, uncertainty and doubt out there lately among email marketers. I see it all the time — from vile comparisons between email service providers, to which secret “strategies” in manipulating their lists of people to do something. It’s not the marketer’s fault, it’s the cut throat nature of the email [...]
3 Tips to Improve Your CRM and Email Marketing
Many people know that after implementing a CRM and email marketing, the problem is rarely solved there. These products, while great, require flexibility and willingness to incorporate them into your business processes. After learning several lessons ourselves and helping thousands of small businesses marry CRM and email marketing together, I want to share three solid [...]
Blasted for Blasting: A Lesson for Every Email Marketer
Last week, a public relations firm sent a very generic, broad email message on behalf of a client to a number of bloggers, writers, publicists, and reporters. Instead of having their client picked up (which is generally the goal), a harsh response including blacklisting by many peer agencies resulted. This is a live, true example [...]
