Email Marketing
Interesting Stats on B2B Marketing & Sales
This morning, I saw an interesting chart published by MarketingSherpa on the topic of B2B marketing and sales practices. I couldn’t help but think how Infusionsoft delivers on all of them in one solution — and how many B2B businesses are missing out. It’s funny because we sometimes take our features for granted, but it’s [...]
The Infusionsoft Success Path, Revisited.
When did the last software purchase provide you a complete guide to using it effectively? None that I can think of. We’re making a few changes (and have made) to our Success Path, formerly the ‘Double Your Sales Success Path’, so all new users receive this guide so they are successful.
You might recall our previous [...]
Blackjack Strategy for Email Marketing
Blackjack is one of the most widely known games in casinos and email marketing is the most common solution businesses use to market to their prospects and customers. For many, both are a game of chance not strategy. Email marketing has many similar characteristics that make marketing like walking into a casino. Are you going [...]
Thank You to Our Infusionsoft Fans!
After last week, it’s clear we have a ton of raving fans of Infusionsoft! We want to thank everyone who has invested their time and energy into entering our contest to find the Biggest Fan.
Last week, we kicked off a “little” contest among Infusionsoft users to tell us why they are Infusionsoft’s Biggest Fan. [...]
Ready, Send, Aim: It’s a Real Problem
Many marketers do not check their email marketing strategy before they hit send and that’s a serious problem. In order for the industry to thrive and maintain relevance, a marketer must have data (not a hunch) people expect that next email. If you aren’t measuring and assessing how your last email performed (and why), you’re [...]
Packing That Email Marketing Heat
Email newsletters have made a comeback to entrepreneurs and small business owners. Many thought-leaders have made the jump to use an email newsletter to connect with their audience, solicit engagement and rise above the noise in social media. Email newsletters are much different than they were five years ago. Today’s newsletters are based on subscriber’s [...]
The Inside Scoop on Email Deliverability
Deliverability is a word you hear a lot in email marketing and rightly so. However the term is loosely defined and wading through numbers of Google results on deliverability will cause your head to swim.
I’ll save you time and pain and break down exactly what deliverability is, how it is measured, and what you can [...]
