email marketing 2.0
Ready, Send, Aim: It’s a Real Problem
Many marketers do not check their email marketing strategy before they hit send and that’s a serious problem. In order for the industry to thrive and maintain relevance, a marketer must have data (not a hunch) people expect that next email. If you aren’t measuring and assessing how your last email performed (and why), you’re [...]
Packing That Email Marketing Heat
Email newsletters have made a comeback to entrepreneurs and small business owners. Many thought-leaders have made the jump to use an email newsletter to connect with their audience, solicit engagement and rise above the noise in social media. Email newsletters are much different than they were five years ago. Today’s newsletters are based on subscriber’s [...]
The Inside Scoop on Email Deliverability
Deliverability is a word you hear a lot in email marketing and rightly so. However the term is loosely defined and wading through numbers of Google results on deliverability will cause your head to swim.
I’ll save you time and pain and break down exactly what deliverability is, how it is measured, and what you can [...]
19 Ways to Connect Social Media & Email Marketing Together
Social media and email marketing are here to stay. Many entrepreneurs that I speak with often want to know about how to integrate social media into their email marketing. Social media affords lead-generation, branding and that “cool” factor for a brand. Email marketing offers accessibility, audience size and loyalty to their subscribers. So how can [...]
Why Do Email Messages Go to Spam?
Many business owners often wonder why email messages go to spam. In my previous entry, I shared seven sure-fire ways on how to get your email messages to the spam folder. Apparently, small business owners want their messages to go to the inbox. In this entry, I’ll explain how spam filters work so you understand [...]
7 Ways for Email to Land in Spam Folders
Email deliverability is a top concern among entrepreneurs who use email marketing in their business. After all, what good is email marketing if messages go to the Spam folder? At Infusionsoft, we take email deliverability seriously and want to share seven sure-fire ways to have your message land in the junk folder. Learn from these [...]
Creatively Capture Leads via Text Message
A little over a week ago, I spoke at Ramon Ray’s 12 Hours of Tech conference in New York. If you recall, I wrote about my Jet Blue experience, but I didn’t mention my experience at the event. For the first time outside of InfusionCon, I used SMS text messaging to capture leads into Infusionsoft. If you [...]
