email best practices
13 Ways to Segment, Slice and Target Your List
Every seasoned marketer knows that it’s not how many people are on a list, it’s how well people respond. To keep the shine in your marketing to impress customers and prospects, I’ve compiled thirteen ways on how entrepreneurs can segment and ultimately target your subscribers so they receive relevant communications from you.
It’s more important than [...]
Webinar: Don’t Pee in the Pool
The video is available now! Last week, we held a free webinar with hundreds of viewers where Marc Chesley, Ryan Peterson and James Thompson shared best practices, guidelines and tips for marketers to improve their email deliverability. We have a recording of the Webinar available, along with questions from our audience.
Reduce Your Spam Complaints by 75%
You’d think that placing your opt-out link on the top of your emails might sound crazy, but it’s been proven to reduce ISP spam complaints by 75%. That’s impressive, for any marketer! Spam complaints can kill your business by blacklisting your IP, or worse yet, your block. It’s much better to have someone opt-out instead [...]
Three Pillars of Email Deliverability, Free Webinar
You may have caught Joe Manna’s great blog post last week describing six ways to improve your email deliverability, or maybe you got an email from me a while back about not “peeing in the (email server) pool.”
Email deliverability has clearly been a hot topic around our company. Today I’d like to lay out what [...]
E-Mail Deliverability: ‘Don’t Pee in the Pool’
As you know, email deliverability is a popular (and controversial) topic for customers. We’re taking a big step in educating our customers in proper email marketing practices. The witty title of this new effort, “Don’t Pee in the Pool,” couldn’t be closer to the truth as it relates to getting your messages delivered. I’ve provided [...]
Spam Got You Down? (We Don’t Like Spam!)
I’d like to address some feedback we’ve received about our stance on junk mail. Many people feel differently and interpret the best practices differently than us. I understand the concerns our clients raised about the changes and I’d like to set the record straight for those who want to know about our position on spam. [...]
‘Shorter is Better’ for E-Mail Subject Lines
A new study by eMarketer dove into consumer behaviors with respect to opening your e-mail messages. Generally, consumers pay less attention to e-mail; when they do, they tend to focus on shorter messages. So what is that perfect subject line?
