economy
Biting the Hand that Feeds
The Discover Small Business Watch survey results were released last week. And I have to admit I was bugged by the finding that 50% of small businesses plan to cut their business development expenses such as advertising and marketing, up from 43% in August. So many people just don’t get it.
Clever Marketing Campaign from McDonald’s
Not sure if this campaign from McDonald’s has reached you, but this recent marketing campaign from the double-arch giant is a great one to instill customer loyalty and attract new customers. In Arizona, they have a timely promotion for a $1 Large soft drink, no strings attached. It’s a great marketing tactic that even everyday [...]
Small Business Poll: Is the Recession Over Yet?
It’s that time when we check the pulse of entrepreneurs nationwide and ask you if you believe the recession is over. Recently, talk radio is abuzz of the analysts in the financial world who feel the recession felt Americans is over and we’re recovering. So here’s the deal – tell us how you feel about [...]
Re: President Obama’s Small Business Plan
It is refreshing to see that the President of the United States understands that the backbone of this country rests on the shoulders of entrepreneurs and the small businesses they run. At Infusionsoft, we recognize that as half a million jobs are being lost every month, that just as many new entrepreneurs are being born [...]
One Way to Survive During a Layoff
Lately, several stark news headlines have appeared regarding the loss of job stability and ultimately layoffs. Eventually, all businesses go through cycles of reductions and hopefully, growth.
Many people would love to keep their cozy jobs they’ve had for years, but the fact is, it won’t happen. In this entry, I’ll share how to survive a [...]
Thinking Positively
I have an amazing dad. He’s one of those people who genuinely cares about others, gives freely of his time and encourages people to be their best just by the way he is. When I was growing up, I took it for granted. I figured everyone had a father like that. As I became a [...]
Checkin’ In…
I want to address something that’s really bugging me. Negativity. Over the past few months, I’ve witnessed the experts and the media bemoan and belabor the “tough economy.” My attitude in times like these is to stay focused, stay optimistic, ignore the media and operate as normal. We’ve done a great job of doing these at Infusionsoft [...]
