discussion
Email Marketing 1.0 Hurts Your Business
Last week, I wrote about top mistakes small business email marketers make when they utilize email marketing in their business. Today, I want to drive the importance of sending relevant, targeted and personalized email broadcasts to people. If you’re not doing Email Marketing 2.0, you are harming your business … I’ll explain why.
B2B Email Marketing: All Your Opt-Ins Are Belong to Us
It’s not often we disagree with a blog posting publicly, but when I read “B2Bs: Your Email Policy Could Be Hurting You” on the Harvard Business Review blog, I couldn’t believe what was actually being promoted as a healthy email marketing strategy.
Before I get off on my (and collectively our company’s) position on this, I [...]
My Highlights from InfusionCon 2010
Last week, we had our annual user conference in Scottsdale, Arizona. It was outstanding! We had about 900 entrepreneurs attend InfusionCon 2010. It was fun to see so many customers, to see how Infusionsoft influences their lives and helping them accomplish their dreams as entrepreneurs.
What Makes a CRM solution ‘Social’?
I’ve been interested in helping to propel our marketing automation software to become more “social,” but have been stumped at deciding exactly which features are worth the effort to produce for our customers. I’ll share my thoughts on what it takes for a CRM application to be “social” with their customers and invite you to [...]
Poll: Entrepreneurs or Small Business Owners
We often say ‘entrepreneurs’ and ’small business owners’ when we talk about the segment of folks who run their own business or who create new ways to monetize products, services or experiences. We have one simple question, which will likely ignite a swell of healthy debate — are you a small business owner or an [...]
Customer Support Expectations
There are a number of things you can expect living out here in the desert of Arizona such as snakes, scorpions, and lots of dirt and dust just to name a few. But one thing you really wouldn’t expect, or even anticipate happening, is snow. So when I was snowed in yesterday it gave me [...]
