By Joe Manna on February 12, 2010
Here at Infusionsoft, we’ve been tinkering for months leading up to this moment. We’ve met with hundreds of small business owners to discuss the aches and pains they experience with their sales and marketing — on the road – at the Entrepreneur Magazine Growth 2.0 Conference, and across the country at events and meet-ups, getting [...]
Posted in Email Marketing | Tagged crm, Email Marketing, email marketing 2.0, Entrepreneur, small business
By Joe Manna on January 28, 2010
For the past several months, we have been working tirelessly to introduce a number of new features to our application. We’ve dubbed our bigger release as our “Winter Release”, and you, along with thousands of small business owners and entrepreneurs, will be using it very soon. In this post, I’ll share the exciting new product [...]
Posted in Product & Service | Tagged crm, eCommerce, email marketing 2.0, enhancements, infusionsoft, software, update, Winter Release
By Joe Manna on October 26, 2009
Understanding your customers is probably the most important aspect of providing outstanding customer service. Not only that, knowing what characteristics, interests and needs will help you be able to market to them more effectively. Are you defining your customer profiles or are your customers profiling you?
Posted in Marketing and Sales Strategies | Tagged branding, crm, customers, marketing, Profile, sales, Segmentation
By Joe Manna on October 16, 2009
We all know about how a poor reputation impacts sales. With the nature of consumers and the technology accessible today, no business can ignore their strengths or weaknesses. I heard a really good advertisement on the radio that made a great example of how a brand can overcome their reputation in a tactful and relevant [...]
Posted in Marketing and Sales Strategies | Tagged advertising, branding, Complaints, crm, marketing, Reputation, service, Weakness
By Dave Lee on September 22, 2009
For the past five years at Infusionsoft, I’ve spoken to tens of thousands of entrepreneurs via phone, Webinars, and live seminars about the concept of list segmentation. It’s the foundation of a solid marketing program & strategy. Unfortunately, the ability to slice and dice your list to accurately keep track of customers and prospects, where [...]
Posted in Marketing and Sales Strategies | Tagged crm, List Management, List Segmentation, marketing, targeted
By Joe Manna on August 25, 2009
Last week, a public relations firm sent a very generic, broad email message on behalf of a client to a number of bloggers, writers, publicists, and reporters. Instead of having their client picked up (which is generally the goal), a harsh response including blacklisting by many peer agencies resulted. This is a live, true example [...]
Posted in Email Marketing | Tagged crm, email blast, Email Marketing, marketing strategies, pr, public relations, Technology
By Donna Sneed on August 3, 2009
We’re very excited and proud to roll our next feature release to all Infusionsoft customers Tuesday evening, August 4th. In this update, you can expect many new features and enhancements, as well as a new User Home that allows you to centralize the data and information you need in one easy to access location. We [...]
Posted in Product & Service | Tagged crm, enhancements, infusionsoft, marketing software, Product Feature, product update, small business
