crm
Interesting Stats on B2B Marketing & Sales
This morning, I saw an interesting chart published by MarketingSherpa on the topic of B2B marketing and sales practices. I couldn’t help but think how Infusionsoft delivers on all of them in one solution — and how many B2B businesses are missing out. It’s funny because we sometimes take our features for granted, but it’s [...]
The Infusionsoft Success Path, Revisited.
When did the last software purchase provide you a complete guide to using it effectively? None that I can think of. We’re making a few changes (and have made) to our Success Path, formerly the ‘Double Your Sales Success Path’, so all new users receive this guide so they are successful.
You might recall our previous [...]
Ready, Send, Aim: It’s a Real Problem
Many marketers do not check their email marketing strategy before they hit send and that’s a serious problem. In order for the industry to thrive and maintain relevance, a marketer must have data (not a hunch) people expect that next email. If you aren’t measuring and assessing how your last email performed (and why), you’re [...]
19 Ways to Connect Social Media & Email Marketing Together
Social media and email marketing are here to stay. Many entrepreneurs that I speak with often want to know about how to integrate social media into their email marketing. Social media affords lead-generation, branding and that “cool” factor for a brand. Email marketing offers accessibility, audience size and loyalty to their subscribers. So how can [...]
Using Email Marketing and CRM Effectively at Events
This weekend, I attended a three-day gaming event, DesertBash 9. It’s an event put on by local organizers with the support from Intel and a number of sponsors. This LAN Party is the perfect breeding ground for lead-generation, branding and engagement with this niche audience – gamers. I’ll share the case for why email marketing [...]
