copy
The Mountain Man Method for Writing Copy
Last month, during InfusionCon, I noticed one of the road blocks that inhibits many entrepreneurs from using email marketing effectively is writing copy. In under 10 minutes, I will uncover a great method to write effective emails for your business. This copywriting method is applicable to all kinds of businesses and I want you to [...]
5 Question Friday: Stephanie Fleming
Today’s 5 Question Friday features our own awesome copywriter, Stephanie Fleming. She is awesome and really does a lot for the company — specifically our prospects, customers and users with her sharp writing skills and her ability to share ideas clearly across our vast audience to understand. Today’s five questions will go over copywriting [...]
An Effective Copywriting Example
Recently, my good friend Evan Davis from Pro Lead Management sent me a great ad he stumbled across on Craigslist. It’s an excellent example of solid copywriting. It’s clear, has great stories, benefit-rich, and filters out the target audience effectively. Plus, it’s a fun read.
Why Copy Matters…
Every now and then, we forget how critical copy is, but last night one member of the Infusionsoft marketing team received a funny reminder.
She received a letter on her doorstep, soliciting a date. She was both flattered and horrified. After reading through the letter, it’s easy to see why. We’ve censored the names to protect [...]
