CAN-SPAM
B2B Email Marketing: All Your Opt-Ins Are Belong to Us
It’s not often we disagree with a blog posting publicly, but when I read “B2Bs: Your Email Policy Could Be Hurting You” on the Harvard Business Review blog, I couldn’t believe what was actually being promoted as a healthy email marketing strategy.
Before I get off on my (and collectively our company’s) position on this, I [...]
Making Your Emails Look Better
When sending emails from Infusionsoft, many customers (even us) forget about how to style the required postal mailing address and the placement of the opt-out link. Brad Martineau told the marketing team what’s up with our emails not leveraging that feature and this calls for a moment to inform customers how this feature works and [...]
