branding
Does Design Matter for Small Business?
As Infusionsoft’s senior graphic designer who puts together all the design you see from our company, I thought it was time to help share a little bit of my expertise with you. A common question entrepreneurs and small businesses ask me is if design matters for their business. Trust me, I pick my battles between [...]
Have You Defined Your Customer Profiles?
Understanding your customers is probably the most important aspect of providing outstanding customer service. Not only that, knowing what characteristics, interests and needs will help you be able to market to them more effectively. Are you defining your customer profiles or are your customers profiling you?
Marketing Your Weakness to Build Strength
We all know about how a poor reputation impacts sales. With the nature of consumers and the technology accessible today, no business can ignore their strengths or weaknesses. I heard a really good advertisement on the radio that made a great example of how a brand can overcome their reputation in a tactful and relevant [...]
What’s Your (New) Publicity Plan?
Some people say traditional public relations (PR) is dead. Whether that’s true or not is up for debate between PR professionals, but there are certainly many new, easy ways to get publicity (ahem, free traffic) on your own. You may be neglecting PR because of its waning control and power — don’t write it off just [...]
Why Copy Matters…
Every now and then, we forget how critical copy is, but last night one member of the Infusionsoft marketing team received a funny reminder.
She received a letter on her doorstep, soliciting a date. She was both flattered and horrified. After reading through the letter, it’s easy to see why. We’ve censored the names to protect [...]
