best practices
Email Deliverability: It’s More than Spam Complaints
As an entrepreneur, you understand the importance of maintaining a positive relationship with your customers and subscribers. A better customer experience means more revenue and increased customer loyalty. The same idea applies to those individuals who are considering making a purchase from your website or establishment. Your lead generation efforts are all for nothing if [...]
4-Step Action Plan for Social Media Marketing
Marketing on the Web is changing in favor to be more social and less boring. This is exciting because Internet users are more perceptive and are more likely to research your brand, reputation and industry. Many small business owners that I talk to are very interested in social media marketing, but have no idea where [...]
Marketing Tip: Implicit & Explicit Decisions
Have you struggled figuring out how to convince prospects to purchase your product or service? The customer decision-making process will be either implicit or explicit. It helps to understand this tidbit of consumer psychology so you can make stronger sales.
How Much Marketing is Too Much?
In the October issue of CRM Magazine, Jessica Tsai wrote an article titled, “How Much Marketing is Too Much?” The article sheds light on better managing your marketing efforts. Here are the top three things I gleaned from the article and a few tidbits of my own.
