best practices
7 Ways for Email to Land in Spam Folders
Email deliverability is a top concern among entrepreneurs who use email marketing in their business. After all, what good is email marketing if messages go to the Spam folder? At Infusionsoft, we take email deliverability seriously and want to share seven sure-fire ways to have your message land in the junk folder. Learn from these [...]
B2B Email Marketing: All Your Opt-Ins Are Belong to Us
It’s not often we disagree with a blog posting publicly, but when I read “B2Bs: Your Email Policy Could Be Hurting You” on the Harvard Business Review blog, I couldn’t believe what was actually being promoted as a healthy email marketing strategy.
Before I get off on my (and collectively our company’s) position on this, I [...]
4 Reasons Why Your Emails Aren’t Opened (And how to fix it.)
Imagine this: You sent an email to your entire list and you later check to see the performance of it. You discover your open rate was abysmal. Open rates are that ugly metric that no marketer wants to see drop, but often it does and they face the truth that no one opens their emails. [...]
Email Deliverability: It’s More than Spam Complaints
As an entrepreneur, you understand the importance of maintaining a positive relationship with your customers and subscribers. A better customer experience means more revenue and increased customer loyalty. The same idea applies to those individuals who are considering making a purchase from your website or establishment. Your lead generation efforts are all for nothing if [...]
4-Step Action Plan for Social Media Marketing
Marketing on the Web is changing in favor to be more social and less boring. This is exciting because Internet users are more perceptive and are more likely to research your brand, reputation and industry. Many small business owners that I talk to are very interested in social media marketing, but have no idea where [...]
Marketing Tip: Implicit & Explicit Decisions
Have you struggled figuring out how to convince prospects to purchase your product or service? The customer decision-making process will be either implicit or explicit. It helps to understand this tidbit of consumer psychology so you can make stronger sales.
