Apple
And People Say Email Marketing is Dead…
The debate wages on between email marketing and social media with respect to which medium consumers engage with the most. This morning, AT&T sent me an email. Why? I opted in for the announcement about the iPhone 4. What makes this even better is their use of segmentation and respect demonstrated toward their subscribers in [...]
Be Disruptive, Not Annoying
Small business owners who thirst for attention sometimes make difficult decisions when it comes to advertising and marketing their brand. We can agree that many small businesses offer unique products and services, but probably don’t know the best way to market them. I want to introduce the concept to be disruptive in a healthy way [...]
What’s Your Snow Leopard?
This week, Apple released the latest version of their operating system, Snow Leopard. I urge you to go look at Apple’s site and take in their marketing message — even if you don’t own a Mac. You’ll notice it’s all about “refinements.” They’ve basically admitted that Snow Leopard is nothing new; rather, a refined version [...]
