Apple
Be Disruptive, Not Annoying
Small business owners who thirst for attention sometimes make difficult decisions when it comes to advertising and marketing their brand. We can agree that many small businesses offer unique products and services, but probably don’t know the best way to market them. I want to introduce the concept to be disruptive in a healthy way [...]
What’s Your Snow Leopard?
This week, Apple released the latest version of their operating system, Snow Leopard. I urge you to go look at Apple’s site and take in their marketing message — even if you don’t own a Mac. You’ll notice it’s all about “refinements.” They’ve basically admitted that Snow Leopard is nothing new; rather, a refined version [...]
