advice
Let’s Talk about Spam & Deliverability
Recently, I had a conversation with James Thompson, our email compliance manager. He took the time to share a few helpful insights that will help you and your small business. Email marketing is what Infusionsoft is all about- and James makes sure that when you launch new follow-up sequences, your prospects and customers get your [...]
17 Tips for Small Business to Improve SEO
Search Engine Optimization or “SEO” is the practice of optimizing your Web content for ideal visibility within search engines. While SEO is different from other outbound marketing strategies, the goal is still the same – increase traffic, prospects and sales to your Website. SEO is an important aspect of doing business online — you really [...]
10 Resolutions You Can Do For Your Business
By now, you’ve returned to your passion, building your business, after visiting with friends and family over the holidays. In the spirit of setting personal resolutions for the New Year, I figured it would be good timing for us to propose a number of business-themed resolutions you can implement and tackle this year. (And hopefully [...]
5 Lessons from the Airline Industry for Entrepreneurs
Today, I traveled into New York today and spent practically my entire day in an aluminum can, at 30,000 feet traveling about 530MPH. I flipped open my laptop to share a few observations about service, price and the overall customer experience and how you could implement a few principles shared by the airline industry. These [...]
Launching Your First Campaign
To help customers (or would-be) customers feel more comfortable at jumping into the software, we always strive to educate about the basics of an effective campaign. In essence, the software is a like an auto mechanic’s toolbox with a ton of drawers with tools in it. I decided to ask our own Brandon Steinweg for [...]
10 Lessons on Bootstrapping a Business
As an entrepreneur, I’m sure you’ve thought about your business’s funding more than once. The decision to build a business with the funds you scrape together on your own, versus soliciting capital from outside sources can have a huge impact – in ways you might not even imagine.
The founding team at Infusionsoft decided to take [...]
Please RT & Why You Shouldn’t Do It
Twitter is all the rage today and many people, businesses and brands have flocked to it to spread their information to their audience. In this effort, many brands have changed their ways in publishing content to Twitter to be more dynamic, full-duplex like and to actually care and engage in their audience.
However, there is one [...]
