Recently, Facebook changed how custom content is displayed on Facebook Pages, shutting out a method to host web forms that was used to capture leads. I see why they did this and I’ve got a little to say about it. Once I’ve said my peace, I’ll cut to the chase and show you how to use Infusionsoft Web Forms on Facebook Pages.
Dude, Where’s My Tab?
Some of you recall the feature application “Static FBML” that was used by thousands of businesses to host customized content on a Facebook Page. It was cool. In fact, we previously showed you how to use it and many of you have.
Facebook decided to no longer allow this implementation of HTML code on Pages. It’s still a little unclear as to the reason why they made this change, but I suspect it’s to maintain a tighter control of their network, keep the user experience consistent and expand the capabilities of Pages.
Basically, the previous Static FBML “tab” application no longer works. There’s a new solution in sight that you can use instead. Read on.
Warning: Facebook ‘Likes’ Change
This isn’t the first time Facebook made a change that was not in favor of small businesses or marketers – and it certainly won’t be the last. It’s important to realize that it is their web property and not yours. It is possible that the proposed solution below could be changed or even removed at a later date.
Facebook has tended to focus on their own interest of keeping users on their site, embracing strictly the social interactions between people and brands. This should send a loud message that collecting leads isn’t on the top of their priorities. As a marketer, acceptance seems to be the best solution; that is, be open to the fact Facebook may change your Pages experience in the future.
With this warning heeded, here’s a solution on how you can put your Infusionsoft Web Form on Facebook in just a few minutes.
How to Add an Infusionsoft Web Form to Facebook
It’s actually a bit easier to add an Infusionsoft Web Form to Facebook than before. To do this successfully, you should be somewhat comfortable copying and pasting HTML code.
All apps on your Facebook Page are bound by the Facebook Platform policies. They are very specific and apply to this app. Failure to meet these guidelines could result in deletion of your Page. For instance, auto-playing content (video or audio) is prohibited.
STEP 1. Go to the Static HTML IFrame Tabs Facebook application page.
STEP 2. Choose the Facebook Page that you wish use. (If it asks permission, allow it.)
STEP 3. Click the “Welcome” tab on the left side of the Facebook Page.
STEP 4. Copy the HTML code from your Infusionsoft Web Form. This must be regular HTML code, not Javascript.
STEP 5. Paste in the HTML code into the upper box of the Static HTML app.
STEP 6. Click “Save and view tab” to see your web form on your Facebook Page!
Tip: When you go to your Facebook Page, you have to click the ‘Save and view tab’ button in order to see the live tab. It’s because Facebook views admins different from fans and non-fans. Plus, it makes it easy if you want to make changes later to the tabs.
–
For maximum exposure and opt-ins, I recommend setting your default landing tab your newly created tab. Do this quickly by clicking Edit Page, select Manage Permissions and change the tab for ‘Default Landing Tab’ to ‘Welcome.’ See the screenshot below for guidance.
This quick solution is for businesses that wish to capitalize from their Facebook presence by capturing leads and following up with fans with email marketing, voice broadcast or direct mail. This is beneficial to small business owners who can’t afford an agency to build a custom app, yet want to collect leads from their Facebook presence.
Check out our own Facebook Tab that we created. We used our Web Form Builder, an image and a lead-generation magnet with this solution. Only took me a few minutes, so almost anyone should be able to do this.
If you have questions or need some help, let us know in the comments. We’ll also get a tutorial video showing all this completed soon.
Posted In: Social Media Tips
