As our Facebook Marketing Week comes to an end, I’d like to recap the posts and videos we published so you can have a chance to revisit them and work on applying Facebook effectively in your business.
Facebook Marketing Week started with our users who have talked with our friendly support and sales teams about Facebook and using Infusionsoft. This is important because without your feedback, I wouldn’t have known that you were interested in using Facebook in your marketing. Thank you, we appreciate the feedback and glad we can help you with using Facebook in your small business.
So I had this crazy idea last week that we should dedicate an entire week (I cheated and went over by a couple days) to blog nothing but Facebook-related articles, tutorials and even videos. After narrowing down the purpose of it, I hit the pavement — or shall I say my keyboard — with a ton of interesting topics that our users would enjoy. After launching Facebook Marketing Week and posting a press release on it, it was final.
I started things off with the big picture of Facebook for small businesses. On there I share data and examples of how Facebook is an ecosystem. I also make the case for why small businesses should establish a presence on Facebook. It’s a great read for any small business owner or entrepreneur who isn’t quite convinced they should use Facebook.
The next day, I uncovered five reasons why your business needs a Facebook Page. More than glamour, Facebook Pages provide insights, customization and other great benefits that a regular personal profile doesn’t provide.
Later, I researched and provided a detailed comparison between Facebook Pages, Groups and Profiles. Within that entry, I provide a helpful chart that shows what each type of profile on Facebook can (and can’t) do.
In the social media space, there are quite a few discussions about using Facebook for branding and lead generation. I dispel the myth that Facebook can’t be used for lead generation. I shared several lead-gen ideas that you can do on Facebook to build your list.
Then our Lead Generation Manager, Jordan Hall, reveals six key lessons we’ve learned advertising on Facebook. These lessons are critical to success in advertising on Facebook. His advice is worth thousands because we’ve spent over five-figures to learn it.
Later, our VP of Marketing, Tyler Garns, shared insights on the differences between advertising on Facebook versus Google. He cites examples that should help any entrepreneur advertise on Facebook the right way. If you advertise on Google and want to find an alternative, Facebook may be an attractive advertising network.
As requested by Infusionsoft users, I wrote up a tutorial and made a screencast on how to use Facebook with Infusionsoft. This entry showcases how to use the Static FBML application and even provides sample code that you can use on your opt-in form on your Facebook Page. It’s important to make sure your social media strategy connects to your email marketing strategy for maximum impact.
A Facebook Marketing Week wouldn’t be complete without mentioning FarmVille. I make the argument that FarmVille actually teaches a good lesson to its users – entrepreneurship. You might like my take on it, even if you don’t play the highly-addictive game on Facebook.
Finally, I share prudent advice on managing your privacy and segmenting your contacts on Facebook. Privacy is a top concern among web users and regulators who want to make sure that people can manage their data. I provide a screencast video on how to use Facebook as a CRM and secure your profile from unwanted visitors.
Was it worth it? I think so. Facebook is as pervasive for community as email was for document sharing. Teaching and helping small businesses understand and utilize Facebook effectively in their marketing makes us feel good.
I want your feedback. Do you like themed weeks where we tackle a topic and go as deep like we did this week? Let us know what you liked; I’ll be sure to provide the content that you can’t help but share with others.
Don’t forget to subscribe to the blog for the latest updates. We appreciate everyone who has helped make this happen – especially our fans and friends who shared these articles with others online.
‘Till next time … your regularly scheduled programming shall resume.
Posted In: Social Media
