Just finished a book by Timothy Ferriss called The 4-Hour Workweek. It was recommended by some fellow marketers, so I decided to read it. I’ve got to admit, there were a lot of attitudes that bothered me. Here are a few:
1) Live “rich” on your cash flow (instead of building long-term value or wealth)
2) World travel and personal indulgence outweigh other pursuits
3) Obtain goals quickly and easily by cheating the system or exploiting loopholes
As much as the book & various themes didn’t sit ‘right’ with me, I still extracted a bunch of value. Tim has some excellent thoughts on:
- challenging the status quo
- reaching for effectiveness AND efficiency
- practical ways to automate your business, life, etc.
- using automation to drive ‘liberation’ (it’s up to you to decide what you’re going to do with your new-found liberation… travel, live rich, serve, build value, etc.)
- delegate and use virtual assistants to replicate yourself
Regardless of what I think, the guy can market. He’s been featured in the New York Times, National Geographic Traveler, Maxim, and other media. His book is a New York Times Bestseller.
In my opinion, it would be more valuable to study Tim and his marketing methods than the book itself.
If you read The 4-Hour Workweek, what are your thoughts?
Posted In: Small Business
