(Jeffrey Gitomer and me presenting at his Pheonix, AZ event)
I recently attended three different events conducted by three very different personalities/experts:
- Dan Kennedy (Marketing Guru) – Marketing Super Conference
- Jeffrey Gitomer (Sales Guru) – “Sales Answers” Event
- Michael Gerber (Small Business Guru) – In The Dreaming Room
As unique as each of these gentlemen are in their expertise, content, skills, abilities, and delivery, I found it remarkable that all three discuss something in common: The pains and challenges marketers, sales professionals, and entreprenuers face.
Guess what?! The challenges we face are all the same!
So, what are the common challenges that all three talk about?:
- Being seen as a pest instead of an expert
- Not following up enough (or at all) with prospects, customers, past customers, referrals, etc.
- Lack of systems and processes in the business (not technology systems, necessarily – but rather systems or processes for handling different lead sources, how to convert them, how to hire/fire staff, etc.)
- Systematizing all aspects of lead generation, lead conversion, and customer fulfillment
Interesting. We’ve got three undisputed experts telling us our problems are the same regardless of whether we’re a marketer, sales professional, or an entreprenuer.
So, how different is a marketer from a sales professional from an entreprenuer? Is it the approach we take? Personality? Skill set?
While the rest of the world wastes time to discuss, argue, and figure it out (and trust me, most businesses spend a LOT of time arguing between sales & marketing), I’d rather work on the solutions to the core problems these guys talk about. As long as the $ is rolling in because I’ve nailed these challenges, you can call me whatever you want… marketer, sales pro, or entrepreneur!
Posted In: Small Business
