Many people believe that they require a Webmaster to build them a landing page. While a full-time Webmaster is totally awesome for long-term needs like full Web sites, frequent updates and additional design and implementation; they aren’t necessary for three minute landing pages.
The goal in building a landing page is to deliver results. The results could be anything from a simple opt-in to your marketing, collection of additional lead information all the way to a sale. A landing page directly contributes to results because it connects with the audience in less than eight seconds. In those eight seconds, you had better identify with them emotionally as well as provide some logical means of continuing to view your landing page. The purpose of a landing page is to minimize friction and anxiety and to emphasize the value and incentive to use your product or service.
By leveraging a partner of ours, Squarespace, you can create and manage landing pages very quickly. A landing page could be built in as little as three minutes. Additionally, a full Web site could be easily make it out to market in less than 30 minutes. This is cool because anyone (even your parents) could probably figure out how to setup their own landing page or nifty personal Web site. Squarespace starts out at $8 a month, which is something almost anyone can afford even during these economic times.
11 Characteristics of a Successful Landing Page:
- Powerful headline
- A clear and consistent call to action
- Easy to read lead copy
- A well-stated “Whats in it for me?”
- Slick graphics and images
- Clean and organized look and feel
- Fast load times (under 5 seconds under 56k)
- Toll-free phone number
- Trusted endorsements
- Limited exit-clicks
- Live chat/interaction modules
In a video below our simplication specialist (video training guy), TJ Lorenzen, shares how Infusionsoft users could benefit from a service like Squarespace:
Within the video, TJ demonstrates how to use Infusionsoft with Squarespace. But, don’t let that limit you — There are plenty of rapid Web development services out there that we recommend that you check out in addition to Squarespace: Weebly, Wix or WordPress to discover which best fits your small business marketing needs. Infusionsoft’s lead capture Web Forms are incredibly easy to use, even with these Web site hosting services.
We also have a helpful article on Web Forms located on our FuseBox for later reference.
What tips or questions do you have to share about landing pages? Share them with us in the comments below!
Posted In: Small Business
