I’m sure many of you probably know that we help entrepreneurs automate their businesses; but I’d like to get your feedback on how you spend your hard-earned dollars. Take this quick poll and tell us how you market your small business? We’ll review your feedback and get some killer tips to optimize your spending on advertising.
I’m breaking down these types of marketing and advertising methods into these categories. I find quite a bit of cross over between marketing and advertising, so this poll assumes marketing is advertising.
[poll id="5"]
Just so you know, you can indicate multiple choices. 
Perhaps you use Social Media through brand-building and transparency. This is great to establish and manage your personal and professional brands. You might also consider leveraging Search Engine Marketing (SEM) or Paid Links to attract visitors to your site on a sponsored basis. This can be great to test your product offerings and even compete with the ‘big guys.’ Maybe you run TV Advertising pointing viewers to your Website or advising them to call a number. If TV is too costly, Radio Advertising might be an area to explore to target your audience to the demographics of the station or partner with the broadcaster itself. Who know, possibly you employ a Referral/Affiliate program to create a downline of customers. Finally, you might even use Outbound Phones to reach the decision makers to pitch your product or service.
I have many thoughts as to the effectiveness and dollar-for-dollar comparison on each medium, but I’ll save those for later. I’d love to capture your thoughts about how you spend your advertising dollars on which mediums and how they help you.
[Image credit: Dublin Ninja on Flickr]
