We know small business owners often struggle to work with HTML editors to make their emails look great. We heard and felt your pain. Within our 2010 Summer Release, we’re proud to announce that our innovative (and awesome) Email Builder is now available to Infusionsoft users. We also have a video below that demonstrates what it does for email marketing.
The Infusionsoft Email Builder is a new tool that allows users to create beautiful emails that are supercharged with automation and drag-and-drop functionality that, together, allows small business owners to create better looking emails that match their brand and deliver more effective results in converting prospects and customers.
Starting with a slick, more unified interface, the Infusionsoft Email Builder makes it truly easy and exciting to build emails. Through innovative drag-and-drop functionality, any small business owner can build professional emails for their marketing without knowing HTML or CSS.
Mozilla Firefox is the web browser of choice for this feature and we recommend prior to using the Email Builder you take a moment to upgrade to the latest version of Firefox.
Deliberately built to make it easy to design emails quickly, you’ll notice that you can’t change everything in the template (… we plan to expand on this later). Users can create multiple custom color schemes in Themes and access those in future email templates. It’s intended to be easy to drag-and-drop Snippets of content into the email message without hassle.
Savvy users will be pleased they can create a slick email template in the Email Builder and either continue to edit in the Builder or customize it further within the classic HTML editor. Keep in mind once you edit a template in the classic editor, you can’t return into the Email Builder.
Product manager, Ryan Peterson, goes over the highlights of the new Email Builder in the video below:
(You can also play the video on YouTube.)
We’re always looking for your feedback. Let us know your thoughts in the comments below or send us feedback from the Email Builder anytime with the Submit Feedback link.
[...] ISPs so they can handle any complaints that come through. Infusionsoft also makes it easy to build standards-compliant emails, so that’s covered. We recommend users adhere to industry-leading best practices so you don’t [...]