You probably know that Infusionsoft is the world’s largest provider of marketing automation tools for small businesses. We have more than 8000 small businesses using our marketing automation systems today, and that number is growing by hundreds and hundreds of small businesses every month.
Did you know that Infusionsoft is also the leading provider of lead generation and CRM software for small businesses?
Infusionsoft customers generate more than 3 million leads per month with Infusionsoft’s lead generation tools, and that toolkit has just been enhanced in our 2012 Winter Release with a powerful set of social media marketing tools that make it easy for you to take advantage of and track the lead generation power of Facebook, Twitter, and Google+.
Infusionsoft is also the leading provider of CRM tools for small business owners who handle sales for their firms as well as small sales teams, and our CRM system just keeps getting better. Included in our 2012 Winter Release are several major enhancements to our CRM functionality that make it even easier to focus your time and energy on your most promising leads. Note the glowing review we recently received from CRM luminary Paul Greenberg. We’ve also significantly enhanced and simplified our eCommerce platform.
There’s been plenty of hype around CRM for SMB and more than one company makes the claim of serving this market, but Infusionsoft leads and will continue to lead the small business category for several reasons:
- We lived small business. Every executive at Infusionsoft has run a small business. Most have run more than one. We hire as many small business owners as we can. Most of our success coaches are former small business owners, for example. This means we know, firsthand, the challenges small businesses are up against. Our passion for small business is what unites us and informs our every move. Everything we do at Infusionsoft serves our enduring objective of helping small businesses succeed. This means Infusionsoft’s solutions are built by small business entrepreneurs for small business entrepreneurs.
- We understand just how badly you need your sales and marketing systems to work as one. Small businesses don’t need “integration.” They need a single system that just works. For us, lead generation, lead nurture, eCommerce, and sales CRM capabilities are all pieces of the same puzzle, especially for small businesses where the entire system will be operated by just one or two people. Small businesses don’t have time for the IT management hassle of integrating several tools. They need a system that comprehends and has been designed to accomplish the end-to-end goal of generating and converting leads, one that was designed for a team of 1-2 people who need to do it all. They need Infusionsoft.
- When most vendors say “small business” what they’re really saying is “not Enterprise or Mid-Market.” We joke at Infusionsoft that SMB really means “Smaller medium businesses.” If your vendor sells Mid-Market or Enterprise software and has a “small business” solution, watch out. You’re probably looking at a dumbed-down version of the big company software that wasn’t really designed for your needs. Worse, you might be getting into a bait and switch scenario designed to get you to upgrade to products that cost 10X what the “small business” solutions cost. Many of our customers have started with one of these other solutions, wasting months of time and energy, only to find out that the system wasn’t really designed for them. Once they discover they can get everything they need from Infusionsoft for 1/10th the price, they usually come to us.
If you’re already using Infusionsoft for marketing automation and haven’t looked at our Sales CRM and Lead Generation features, maybe you should! They’re most likely already a part of the product you currently pay for each month.
If you’re not using Infusionsoft yet, what are you waiting for?
Posted In: Marketing Automation
