How a Single Person Put on a $50,000 Event in Four Weeks from Scratch

Last week, Joseph Manna noticed an update I posted on Facebook about how my recent event sold out. He asked me if I wouldn’t mind sharing my success story on the Infusionsoft Blog to help fellow Infusionsoft users learn how I did it … and here it is!

Most people agree with me that Infusionsoft rocks and can revolutionize most small businesses. We at Black Card Marketing Group are hardcore Infusionsoft users and have done some pretty world-class marketing magic tricks like trigger our call center to call someone while they are watching one of our videos and then sell them on the spot — pretty cool I’d say!

These magic tricks are awesome, but recently I remembered why I fell in love with Infusionsoft in the first place. We put on an awesome event in Toronto, Canada where we used Infusionsoft to knock it out of the park. Infusionsoft is great for us because it provides phenomenal, super-human leverage.

Here are three ways we put on a $50,000 event in four weeks (from start to finish) with only one staff with the help of Infusionsoft.

1. Simple Web Forms + Automation = Rocking Registrations!

We kept it simple with registrations. We had a multimedia marketing strategy with newspaper ads, online ads, email marketing, social media marketing and event promotions. Believe it or not, our best-performing promotion was the event marketing where we spoke at other events as guest speakers and got people registered for our event.

Infusionsoft was so powerful because we had laptops and registered people on the spot. There was no confusion and it was all automated so after they hit submit they had a welcome email in their inbox.

Here’s the trick: we entered people’s first name, last name, email and phone (that took 10 seconds) and then the system sent them an email asking for their address. Almost everyone (90%) gave us their address. This shortened the registration process and still got us our addresses so we can continue to market to the list. Having to do all this manually would have been the death of us!

2. Pre-Event Marketing + Automation = Killer Attendance

Most people simply register people when they are holding an event (and some don’t event do that, which is the BIGGEST mistake ever) and then wait, hope and pray for attendance… I call this being crazy!

With Infusionsoft, we prepared a four-step follow-up sequence before the event. As a result, we got a stunning turnout – a sold out crowd! The trick here is to not sell… just give super, duper value! Don’t hold back, give them your best stuff and they’ll show up for more.

3. Post-Event Marketing + Automation = Killer Sales

Here we are just a few weeks after the event. We had back-to-back events so we were in a crunch with time and resources. Most people probably do a poor job following up after events, but with Infusionsoft, we put a follow-up sequence in place to communicate with the audience after they attended and even sell them on products and services they’re interested in from the event.

We’ve already cashed in many sales and my opinion most sales occur after the event. Infusionsoft allows us to be ready to sell when people are ready to buy. Most small business owners have this formula backwards. They think the customer should be ready to buy when they are ready to sell — WRONG! That’s the old way. Use Infusionsoft and get into the 21^st century of marketing!

I show people how they can attract 300-500 leads in 60 days or less without spending a penny. If you want to learn how, just send me an email with “300-500” in the subject line.