Comments on: The Lead Warming Department http://www.infusionblog.com/marketing-and-sales-strategies/the-lead-warming-department/ Marketing Tips, Marketing and Sales Automation, Company News Sat, 22 Nov 2008 04:46:14 +0000 http://wordpress.org/?v=2.6.3 By: Clate http://www.infusionblog.com/marketing-and-sales-strategies/the-lead-warming-department/#comment-1917 Clate Fri, 23 May 2008 18:14:57 +0000 http://www.infusionblog.com/?p=122#comment-1917 Thanks, Cliff. I appreciate the compliments about our people and our approach to helping entrepreneurs grow their businesses. I love what we do. I also totally agree with you that discipline, systems and accountability are at the root of the gap between Marketing and Sales functions. Our software definitely helps bridge the gap, but if the entrepreneur doesn't have a system or process to put in place, we can't help nearly as much. That reminds me of a quote by Bill Gates. He said something to the effect of, "I can't automate something that doesn't have a process." Thanks, Cliff. I appreciate the compliments about our people and our approach to helping entrepreneurs grow their businesses. I love what we do.

I also totally agree with you that discipline, systems and accountability are at the root of the gap between Marketing and Sales functions. Our software definitely helps bridge the gap, but if the entrepreneur doesn’t have a system or process to put in place, we can’t help nearly as much. That reminds me of a quote by Bill Gates. He said something to the effect of, “I can’t automate something that doesn’t have a process.”

]]> By: Cliff Jones http://www.infusionblog.com/marketing-and-sales-strategies/the-lead-warming-department/#comment-1916 Cliff Jones Fri, 23 May 2008 16:59:26 +0000 http://www.infusionblog.com/?p=122#comment-1916 Good point regarding the distinction between sales and marketing hats. At WealthNet Business Coaching, LLC we work exclusively with hard core entrepreneurs who thrive on business development. In fact, new business is their number one priority in almost every case. My experience is that most organizations don't implement disciplined systems for managing the sales team, pipeline, and results. And even when an entrepreneur wears both hats, I often seen breakdowns between the marketing and sales execution. This is usually because the business lacks systems and discipline. This becomes problematic way beyond leads falling through the cracks. Yes, it hurts to lose money because the follow up isn't there. The other issues include lack of accountability, inability to forecast sales, and inability to understand the key ratios that would indicate if a marketing campaign or sales person is cost effective. Although I am personally new to Infusionsoft, what makes the difference for me and my clients so far is you focus completely on the entrepreneur who seeks to integrate the many disciplines and systems of sales and marketing. I also want to say you've got a great team of people working with you based on my early experiences. Thanks for being a champion for entrepreneurs! Good point regarding the distinction between sales and marketing hats. At WealthNet Business Coaching, LLC we work exclusively with hard core entrepreneurs who thrive on business development. In fact, new business is their number one priority in almost every case. My experience is that most organizations don’t implement disciplined systems for managing the sales team, pipeline, and results. And even when an entrepreneur wears both hats, I often seen breakdowns between the marketing and sales execution. This is usually because the business lacks systems and discipline. This becomes problematic way beyond leads falling through the cracks. Yes, it hurts to lose money because the follow up isn’t there. The other issues include lack of accountability, inability to forecast sales, and inability to understand the key ratios that would indicate if a marketing campaign or sales person is cost effective. Although I am personally new to Infusionsoft, what makes the difference for me and my clients so far is you focus completely on the entrepreneur who seeks to integrate the many disciplines and systems of sales and marketing. I also want to say you’ve got a great team of people working with you based on my early experiences. Thanks for being a champion for entrepreneurs!

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