Comments on: ‘Shorter is Better’ for E-Mail Subject Lines http://www.infusionblog.com/email-marketing/shorter-is-better-for-e-mail-subject-lines/ Email Marketing, CRM and Small Business Tips Thu, 09 Feb 2012 06:51:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Flywheelhttp://www.infusionblog.com/email-marketing/shorter-is-better-for-e-mail-subject-lines/comment-page-1/#comment-3959 Flywheel Sat, 17 Jan 2009 19:25:22 +0000 http://www.infusionblog.com/?p=714#comment-3959 Hedge Your BetsI have found that creating a brand within the brand is the best way to author shorter subject lines that get great open rates. The subject line of an email then has two opportunities to capture the viewers attention: 1) the name of the sub-brand; and 2) the actual subject line.Flywheel http://jivesystems.com/ Hedge Your Bets

I have found that creating a brand within the brand is the best way to author shorter subject lines that get great open rates. The subject line of an email then has two opportunities to capture the viewers attention: 1) the name of the sub-brand; and 2) the actual subject line.

Flywheel
http://jivesystems.com/

]]> By: Joe Mannahttp://www.infusionblog.com/email-marketing/shorter-is-better-for-e-mail-subject-lines/comment-page-1/#comment-3700 Joe Manna Mon, 17 Nov 2008 16:01:34 +0000 http://www.infusionblog.com/?p=714#comment-3700 Kris,I totally agree that e-mails need to have as much bite as their bark. Nothing turns me off more about e-mail when the subject line is powerful and the message is lame. Maintaining consumers' e-mail reputation is equally as important as maintaining a good IP reputation (for e-mail deliverability).Thanks for your insightful thoughts, Kris. I look forward to hearing from you more. :-)~Joe Kris,

I totally agree that e-mails need to have as much bite as their bark. Nothing turns me off more about e-mail when the subject line is powerful and the message is lame. Maintaining consumers’ e-mail reputation is equally as important as maintaining a good IP reputation (for e-mail deliverability).

Thanks for your insightful thoughts, Kris. I look forward to hearing from you more. :-)

~Joe

]]> By: Joe Mannahttp://www.infusionblog.com/email-marketing/shorter-is-better-for-e-mail-subject-lines/comment-page-1/#comment-3699 Joe Manna Mon, 17 Nov 2008 15:59:01 +0000 http://www.infusionblog.com/?p=714#comment-3699 Meny,I think that subject line is very effective. Just to reiterate what you've shared, have the subject line leading and in the top of the body, continue the message. I've received a few messages like this and it works on me.Thanks for your comments. I look forward to more. :-)~Joe Meny,

I think that subject line is very effective. Just to reiterate what you’ve shared, have the subject line leading and in the top of the body, continue the message. I’ve received a few messages like this and it works on me.

Thanks for your comments. I look forward to more. :-)

~Joe

]]> By: Kris Bovayhttp://www.infusionblog.com/email-marketing/shorter-is-better-for-e-mail-subject-lines/comment-page-1/#comment-3698 Kris Bovay Mon, 17 Nov 2008 15:54:18 +0000 http://www.infusionblog.com/?p=714#comment-3698 Recently an unsolicited email that I received (and opened) was titled, "If you read nothing else, please read this" - that worked I did open it. But it wasn't as interesting as it sounded. The email subject needs to match the email subject line in terms of keeping my attention. Typically I am more apt to open an email if both the sender is a name I recognize and the title engages me (something I want to know). Recently an unsolicited email that I received (and opened) was titled, “If you read nothing else, please read this” – that worked I did open it. But it wasn’t as interesting as it sounded. The email subject needs to match the email subject line in terms of keeping my attention. Typically I am more apt to open an email if both the sender is a name I recognize and the title engages me (something I want to know).

]]> By: Meny Hoffmanhttp://www.infusionblog.com/email-marketing/shorter-is-better-for-e-mail-subject-lines/comment-page-1/#comment-3693 Meny Hoffman Sun, 16 Nov 2008 03:05:00 +0000 http://www.infusionblog.com/?p=714#comment-3693 Joe,I found that if I start a conversation in the subject line, I get a huge open rate. e.g. Hi Meny I would like to know if and then in the body of the email I would continue the sentence.Take care,Meny Hoffman Joe,

I found that if I start a conversation in the subject line, I get a huge open rate. e.g. Hi Meny I would like to know if and then in the body of the email I would continue the sentence.

Take care,

Meny Hoffman

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