My last blog was about the theory of educating your prospects, as I stated I am now going to share with you a few fundamentals that have helped me to successfully perform the education process.

The first fundamental of educating your prospects is to know “Your prospects will buy from you when they are ready to buy, NOT when you are ready to sell to them” (quoted from Michael E. Gerber , E-Myth ).

The second fundamental is “80% of your prospects will buy from someone within 12 months”

Third fundamental is “Of the 80% that buy, on average only 1% will buy from you if you aren’t following up with them on a regular basis with valuable, educational, pertinent and timely information”

Fourth fundamental is “It takes on average 7 touches to get a prospect to take action with you, so don’t give up after three attempts”

Fifth fundamental “Make your prospects follow your educational process, map it out and build the educational process before you attempt to launch”

What education fundamentals have you found that work?