I am back on the fundamentals that have helped me to successfully perform the education process, in this blog I will talk about the automation portion of the education process.

Vision this, a lead comes through a web form on your website, the next automated step is they get an email explaining just enough about your company and your products that they want to click on the embedded link you have given them inside the email. The prospect clicks on the link and then downloads information from your organization. Two days later they get an email inviting them to a special event where you are giving an in-depth look at your products and offerings. In order for them to participate they have to fill out a full information form with name, email, address, phone number, etc. The prospect attends the special event and invests an hour of their valuable time.

It is now at this point that you should assign this lead to your human sales capital. Your sales person is now playing where they can win, as they are now working with a prospect that has raised their hand and stated I am a much better qualified buyer.

By following this qualification approach you are now educating your prospects much better, you will be running prospects through your funnel like water, and you will need LESS sales people to achieve much higher results than before. In fact may I dare say you could “double your sales” with the same amount of human sales capital you have today!

How do you educate your leads & prospects today?