Comments on: Marketing Strategies, Not Campaigns http://www.infusionblog.com/marketing-and-sales-strategies/marketing-strategies-not-campaigns/ Infusionsoft's company blog covering marketing automation, marketing and sales advice for small business owners and entrepreneurs. Sun, 14 Mar 2010 11:20:32 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Cam Gleeson http://www.infusionblog.com/marketing-and-sales-strategies/marketing-strategies-not-campaigns/comment-page-1/#comment-6741 Cam Gleeson Thu, 24 Dec 2009 04:21:41 +0000 http://www.infusionblog.com/?p=5333#comment-6741 Like you we have moved very heavily in to social media marketing. It was so easy pre-social media to clearly identify the strategy, campaigns and tactics. The point I notice more now is that social media requires you to continually engage with your social community even when your not running a campaign. That doesn't really happen in the traditional marketing channels. <br>Ie you cant just walk away from your social community after the campaign ends and expect it to be there when your ready to run the next one. I do agree with Joe that strategy is a sum of all campaigns focussed on delivering the strategic outcome. Like you we have moved very heavily in to social media marketing. It was so easy pre-social media to clearly identify the strategy, campaigns and tactics. The point I notice more now is that social media requires you to continually engage with your social community even when your not running a campaign. That doesn't really happen in the traditional marketing channels.
Ie you cant just walk away from your social community after the campaign ends and expect it to be there when your ready to run the next one. I do agree with Joe that strategy is a sum of all campaigns focussed on delivering the strategic outcome.

]]> By: Cam Gleeson http://www.infusionblog.com/marketing-and-sales-strategies/marketing-strategies-not-campaigns/comment-page-1/#comment-6549 Cam Gleeson Wed, 23 Dec 2009 21:21:41 +0000 http://www.infusionblog.com/?p=5333#comment-6549 Like you we have moved very heavily in to social media marketing. It was so easy pre-social media to clearly identify the strategy, campaigns and tactics. The point I notice more now is that social media requires you to continually engage with your social community even when your not running a campaign. That doesn't really happen in the traditional marketing channels. <br>Ie you cant just walk away from your social community after the campaign ends and expect it to be there when your ready to run the next one. I do agree with Joe that strategy is a sum of all campaigns focussed on delivering the strategic outcome. Like you we have moved very heavily in to social media marketing. It was so easy pre-social media to clearly identify the strategy, campaigns and tactics. The point I notice more now is that social media requires you to continually engage with your social community even when your not running a campaign. That doesn't really happen in the traditional marketing channels.
Ie you cant just walk away from your social community after the campaign ends and expect it to be there when your ready to run the next one. I do agree with Joe that strategy is a sum of all campaigns focussed on delivering the strategic outcome.

]]> By: Tyler Garns http://www.infusionblog.com/marketing-and-sales-strategies/marketing-strategies-not-campaigns/comment-page-1/#comment-5999 Tyler Garns Fri, 25 Sep 2009 17:28:26 +0000 http://www.infusionblog.com/?p=5333#comment-5999 Joe,<br><br>I think you're on to something here, but I'd make a modification. Your marketing strategy is the sum of your ongoing campaigns. Campaigns are comprised of launches, lead gen, follow-up, etc. The strategy is most important, but is useless without effective campaigns. Joe,

I think you're on to something here, but I'd make a modification. Your marketing strategy is the sum of your ongoing campaigns. Campaigns are comprised of launches, lead gen, follow-up, etc. The strategy is most important, but is useless without effective campaigns.

]]>