I was at a conference the other day with a bunch of True Small Business owners and one of the attendees made an interesting comment to me. He said he noticed that Infusion Software uses the term “marketing and sales” all the time. He added that everyone else out there uses the term “sales and marketing.” We had a good conversation about why the word “marketing” should come first–the fact is, most “sales problems” are not sales problems at all. They’re marketing problems. But that can be difficult for many business owners to wrap their brains around.
After all, it’s far more natural to attack a cash problem with sales mojo than it is to attack that same problem with marketing muscle. Too bad. It’s been my experience that most cash problems in a small business will re-surface when solved with sales mojo. But when the business owner applies marketing muscle, the so-called cash problems frequently go away… for good.
And that’s why we at Infusion Software like to use the term “marketing and sales.” When the business owner puts marketing first, the road is paved for strong, sustainable growth.
