After years of working with entrepreneurs and small businesses, I am frequently asked the same questions: What is the difference between hunting and harvesting leads? How can I improve my business growth? What should I do to take the concept harvesting and apply it to my strategy? I address those questions and others in a featured article on Small Business Trends.
When it comes to acquiring new customers, most business owners go hunting instead of harvesting. And that’s a shame, because when you switch to “harvesting” mode, you’re working smart and scooping up sales left and right. You’re like the fisherman with the irresistible bait, drawing your prospects to you. You can spend your time closing deals on the phone with hot leads or go out on the golf course because you know your prospects will call you when they’re ready to move forward.
I wrote on this topic before, and can’t stress the importance of making the distinction between these two methods — it could be the thing that helps your business get to the next level.
Today, I published an article for Small Business Trends to help get the word out about this important topic. Small Business Trends is a great resource for entrepreneurs and small business owners — we are thrilled to work with their editor in the coming months, Anita Campbell, as she gears up to speak at this year’s InfusionCon!
I encourage you to read and share the article Hunting vs. Harvesting: Which Method Describes Your Customer Acquisition Strategy? If you have thoughts or comments, please share below!
[Photo credit: Small Business Trends]
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